Brandwave

Google Pub/Sub vs NATS:Which is searched more?

In September 2026, Google Pub/Sub had more branded searches than NATS among message queue services worldwide. Google Pub/Sub had about 2,400 branded searches, while NATS had 720. Google Pub/Sub made up 1.9% of all message queue service searches we track, and NATS accounted for 0.57%. These are worldwide searches for English-language branded terms.

Share of searches among message queue services worldwide in September 2026Is Google Pub/Sub or NATS more popular in search?
Google Pub/Sub1.9%2.4K searches
vs
NATS0.57%720 searches

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Is Google Pub/Sub or NATS more popular in search?

Compare the message queue services developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Pub/Sub and NATS among message queue services worldwide, by month

Share of searches by month for Google Pub/Sub, NATS. The figures are in the table below the chart.

View monthly share of searches table
MonthRabbitMQAzure Service BusGoogle Cloud Pub/SubActiveMQAmazon SQSZeroMQRedis StreamsGoogle Pub/SubKafkaNATS
Oct 202562.3%6.8%5%6.8%5.6%6.8%3.7%2%0.46%0.41%
Nov 202559.6%6.6%6.1%6.6%5.4%8%4.4%2.4%0.54%0.48%
Dec 202563.3%5.7%7%5.7%4.7%7%3.8%2.1%0.51%0.41%
Jan 202661.2%6.7%5.3%5.5%5.5%8.2%4.5%2%0.56%0.4%
Feb 202662%6.8%6.4%5.6%5.6%6.8%3.7%2%0.56%0.41%
Mar 202657.8%6.4%8.8%6.4%5.2%7.8%4.3%2.3%0.68%0.46%
Apr 202653.1%7.1%9.3%10.6%5.8%7.1%3.9%2.1%0.59%0.42%
May 202657.9%6.3%8.3%6.3%6.3%7.7%4.2%1.9%0.56%0.46%
Jun 202660.2%8%6.8%6.6%5.4%6.6%3.6%1.9%0.48%0.48%
Jul 202661.4%6.7%6.2%6.7%5.5%6.7%3.7%2%0.6%0.49%
Aug 202658.7%7.9%6.7%6.4%6.4%6.4%4.3%1.9%0.7%0.57%
Sep 202658.6%7.8%6.9%6.4%6.4%6.4%4.3%1.9%0.7%0.57%

How has the Google Pub/Sub and NATS comparison changed over the last 12 months?

3 findings
  • Google Pub/Sub was ahead of NATS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Pub/Sub’s share of searches among message queue services worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, NATS’s share of searches among message queue services worldwide moved from 0.41% to 0.57%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for message queue services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Google Pub/Sub worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  2. Estimated monthly branded searches for NATS worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Pub/Sub’s and NATS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Pub/Sub

1 branded search term

  • googlepubsub

NATS

1 branded search term

  • nats messaging

How the Brand Demand Index is measured

Other head-to-heads among message queue services

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