Brandwave

Azure Service Bus vs NATS:Which is more popular?

In September 2026, Azure Service Bus had more branded searches than NATS among message queue services worldwide. Azure Service Bus had about 9,900 branded searches, while NATS had 720. Azure Service Bus made up 7.8% of all message queue service searches we track, and NATS accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about message queue services, Azure Service Bus appeared in four of the five answers and NATS in three. Azure Service Bus was mentioned before NATS in three out of five answers.

Among message queue services worldwide in September 2026

Who do people search for more?

Azure Service Bus, about 14 searches for every 1 for NATS

Azure Service Bus 9.9K searchesNATS 720 searches

Who does AI mention more?

Azure Service Bus, mentioned in 4 of 5 answers, NATS in 3

Azure Service Bus in 4 of 5NATS in 3 of 5

Who does AI recommend more?

Azure Service Bus, named ahead of NATS in 3 of 5 answers

Azure Service Bus first in 3NATS first in 2

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Top message queue services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Service Bus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NATS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azure Service Bus was listed before NATS in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RabbitMQ1st
  2. Amazon SQS2nd
  3. Kafka3rd
  4. Azure Service Bus4th
  5. Google Cloud Pub/Sub5th
  6. NATS6th
  7. ActiveMQ–
  8. ZeroMQ–
  9. Redis Streams–
  10. Google Pub/Sub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RabbitMQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kafka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Service Bus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Cloud Pub/Sub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SQS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NATS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveMQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZeroMQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redis Streams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pub/Sub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about message queue services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Azure Service Bus or NATS more popular in search?

This chart shows how often people search Google for Azure Service Bus and NATS by name. Each line represents a brand's share of searches for all ten message queue services we track, month by month, from English-language searches worldwide.

Azure Service Bus and NATS among message queue services worldwide, by month

Share of searches by month for Azure Service Bus, NATS. The figures are in the table below the chart.

View monthly share of searches table
MonthRabbitMQAzure Service BusGoogle Cloud Pub/SubActiveMQAmazon SQSZeroMQRedis StreamsGoogle Pub/SubKafkaNATS
Oct 202562.3%6.8%5%6.8%5.6%6.8%3.7%2%0.46%0.41%
Nov 202559.6%6.6%6.1%6.6%5.4%8%4.4%2.4%0.54%0.48%
Dec 202563.3%5.7%7%5.7%4.7%7%3.8%2.1%0.51%0.41%
Jan 202661.2%6.7%5.3%5.5%5.5%8.2%4.5%2%0.56%0.4%
Feb 202662%6.8%6.4%5.6%5.6%6.8%3.7%2%0.56%0.41%
Mar 202657.8%6.4%8.8%6.4%5.2%7.8%4.3%2.3%0.68%0.46%
Apr 202653.1%7.1%9.3%10.6%5.8%7.1%3.9%2.1%0.59%0.42%
May 202657.9%6.3%8.3%6.3%6.3%7.7%4.2%1.9%0.56%0.46%
Jun 202660.2%8%6.8%6.6%5.4%6.6%3.6%1.9%0.48%0.48%
Jul 202661.4%6.7%6.2%6.7%5.5%6.7%3.7%2%0.6%0.49%
Aug 202658.7%7.9%6.7%6.4%6.4%6.4%4.3%1.9%0.7%0.57%
Sep 202658.6%7.8%6.9%6.4%6.4%6.4%4.3%1.9%0.7%0.57%

How has the Azure Service Bus and NATS comparison changed over the last 12 months?

3 findings

How did search popularity change for message queue services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Azure Service Bus worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  2. Estimated monthly branded searches for NATS worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Azure Service Bus’ and NATS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azure Service Bus

1 branded search term

  • azure service bus

NATS

1 branded search term

  • nats messaging

How the Brand Demand Index is measured

Other head-to-heads among message queue services

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