Google Pub/Sub vs Kafka:Which is more popular by branded search?
In August 2026, Kafka had more branded searches than Google Pub/Sub among message queue services worldwide. Kafka was estimated to have 5.4K branded searches compared to Google Pub/Sub’s 4.8K, and held a 5.1% Share of Search versus Google Pub/Sub’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Pub/Sub or Kafka?
Compare the message queue services developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kafka, Google Pub/Sub. The figures are in the table below the chart.
View monthly share of search table
| Month | RabbitMQ | ActiveMQ | Amazon SQS | Kafka | Redis Streams | Google Pub/Sub |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 7.8% | 6.4% | 5.2% | 4.3% | 4.7% |
| Nov 2025 | 70.1% | 7.7% | 6.3% | 5.2% | 5.2% | 5.6% |
| Dec 2025 | 73.4% | 6.6% | 5.4% | 5.4% | 4.4% | 4.8% |
| Jan 2026 | 71.8% | 6.5% | 6.5% | 5.3% | 5.3% | 4.7% |
| Feb 2026 | 72.5% | 6.5% | 6.5% | 5.3% | 4.4% | 4.7% |
| Mar 2026 | 70.1% | 7.7% | 6.3% | 5.2% | 5.2% | 5.6% |
| Apr 2026 | 65.2% | 13% | 7.1% | 4.8% | 4.8% | 5.2% |
| May 2026 | 71% | 7.8% | 6.4% | 5.2% | 5.2% | 4.5% |
| Jun 2026 | 71.7% | 7.8% | 6.4% | 5.2% | 4.3% | 4.6% |
| Jul 2026 | 72.3% | 7.9% | 6.5% | 4.3% | 4.3% | 4.6% |
| Aug 2026 | 69.9% | 7.7% | 7.7% | 5.1% | 5.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Pub/Sub and Kafka comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Google Pub/Sub took it in November 2025, Kafka took it in December 2025, Google Pub/Sub took it in March 2026, Kafka took it in May 2026, Google Pub/Sub took it in July 2026, Kafka took it in August 2026.
- Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among message queue services worldwide moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 8.8K to 4.8K.
- Across the 11 months ending August 2026, Kafka’s estimated Share of Search among message queue services worldwide moved from 5.2% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
How did search popularity change for message queue services worldwide in August 2026?
3 changes
In August 2026, Kafka overtook Google Pub/Sub to rank 4th among message queue services worldwide, at 5.1%.
In August 2026, Redis Streams overtook Google Pub/Sub to rank 5th among message queue services worldwide, at 5.1%.
Estimated monthly branded searches for Google Pub/Sub worldwide fell 45.5% over 11 measured months, from 8.8K to 4.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Pub/Sub’s and Kafka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Pub/Sub
2 branded search terms
- google pub sub
- google pubsub
Kafka
1 branded search term
- kafka streaming
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.