Brandwave

Kafka vs RabbitMQ:Which is more popular by branded search?

In August 2026, RabbitMQ had more branded searches than Kafka among message queue services worldwide. RabbitMQ was estimated to have 74K branded searches compared to Kafka’s 5.4K, and held a 69.9% Share of Search versus Kafka’s 5.1%. These are worldwide searches for English-language branded terms.

Share of Search among message queue services worldwide in August 2026Which is more popular in search, Kafka or RabbitMQ?
Kafka5.1%5.4K searches
vs
RabbitMQ69.9%74K searches

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Which is more popular in search, Kafka or RabbitMQ?

Compare the message queue services developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kafka and RabbitMQ among message queue services worldwide, by month

Share of Search by month for RabbitMQ, Kafka. The figures are in the table below the chart.

View monthly share of search table
MonthRabbitMQActiveMQAmazon SQSKafkaRedis StreamsGoogle Pub/Sub
Oct 202571.5%7.8%6.4%5.2%4.3%4.7%
Nov 202570.1%7.7%6.3%5.2%5.2%5.6%
Dec 202573.4%6.6%5.4%5.4%4.4%4.8%
Jan 202671.8%6.5%6.5%5.3%5.3%4.7%
Feb 202672.5%6.5%6.5%5.3%4.4%4.7%
Mar 202670.1%7.7%6.3%5.2%5.2%5.6%
Apr 202665.2%13%7.1%4.8%4.8%5.2%
May 202671%7.8%6.4%5.2%5.2%4.5%
Jun 202671.7%7.8%6.4%5.2%4.3%4.6%
Jul 202672.3%7.9%6.5%4.3%4.3%4.6%
Aug 202669.9%7.7%7.7%5.1%5.1%4.5%
Sep 2026——————

How has the Kafka and RabbitMQ comparison changed over the last 12 months?

  • RabbitMQ was ahead of Kafka in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Kafka’s estimated Share of Search among message queue services worldwide moved from 5.2% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
  • Across the 11 months ending August 2026, RabbitMQ’s estimated Share of Search among message queue services worldwide moved from 71.5% to 69.9%, and its estimated monthly branded searches moved from 135K to 74K.

How did search popularity change for message queue services worldwide in August 2026?

  1. In August 2026, Kafka overtook Google Pub/Sub to rank 4th among message queue services worldwide, at 5.1%.

  2. In August 2026, RabbitMQ lost estimated Share of Search among message queue services worldwide, from 72.3% to 69.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Kafka’s and RabbitMQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kafka

1 branded search term

  • kafka streaming

RabbitMQ

1 branded search term

  • rabbitmq

How the Brand Demand Index is measured

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