Kafka vs Kinesis:Which is more popular by branded search?
In August 2026, Kafka had more branded searches than Kinesis among streaming data platforms worldwide. Kafka was estimated to have 5.4K branded searches compared to Kinesis’ 3.6K, and held a 5.8% Share of Search versus Kinesis’ 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kafka or Kinesis?
Compare the platforms used to stream event data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kafka, Kinesis. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluent | Pub/Sub | Kafka | Kinesis | Redpanda |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 26.6% | 7.9% | 5.3% | 0.8% |
| Nov 2025 | 56% | 30.6% | 7.5% | 5% | 0.93% |
| Dec 2025 | 81.2% | 13.4% | 3.3% | 1.8% | 0.36% |
| Jan 2026 | 60.9% | 27.2% | 6.7% | 4.4% | 0.82% |
| Feb 2026 | 61.4% | 27.4% | 6.7% | 3.6% | 0.83% |
| Mar 2026 | 62.1% | 27.8% | 5.6% | 3.7% | 0.89% |
| Apr 2026 | 58.5% | 32% | 5.2% | 3.5% | 0.79% |
| May 2026 | 58.9% | 32.2% | 5.3% | 2.9% | 0.8% |
| Jun 2026 | 53.9% | 36.1% | 5.9% | 3.2% | 0.89% |
| Jul 2026 | 48.6% | 39.8% | 5.3% | 5.3% | 0.98% |
| Aug 2026 | 53.3% | 35.6% | 5.8% | 3.9% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Kafka and Kinesis comparison changed over the last 12 months?
3 findings
- Kafka was ahead of Kinesis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide moved from 7.9% to 5.8%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 11 months ending August 2026, Kinesis’ estimated Share of Search among streaming data platforms worldwide moved from 5.3% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
How did search popularity change for streaming data platforms worldwide in August 2026?
2 changes
In August 2026, Kafka gained estimated Share of Search among streaming data platforms worldwide, from 5.3% to 5.8%.
In August 2026, Kinesis lost estimated Share of Search among streaming data platforms worldwide, from 5.3% to 3.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kafka’s and Kinesis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.