Brandwave

Apache Pulsar vs Pub/Sub:Which is more popular?

In September 2026, Pub/Sub had more branded searches than Apache Pulsar among streaming data platforms worldwide. Pub/Sub had about 33,100 branded searches, while Apache Pulsar had 4,400. Pub/Sub made up 49.3% of all streaming data platform searches we track, and Apache Pulsar accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about streaming data platforms, Pub/Sub appeared in four of the five answers and Apache Pulsar in two. Pub/Sub was mentioned before Apache Pulsar in three out of four answers that named either.

Among streaming data platforms worldwide in September 2026

Who do people search for more?

Pub/Sub, about 8 searches for every 1 for Apache Pulsar

Pub/Sub 33.1K searchesApache Pulsar 4.4K searches

Who does AI mention more?

Pub/Sub, mentioned in 4 of 5 answers, Apache Pulsar in 2

Pub/Sub in 4 of 5Apache Pulsar in 2 of 5

Who does AI recommend more?

Pub/Sub, named ahead of Apache Pulsar in 3 of 4 answers

Pub/Sub first in 3Apache Pulsar first in 1

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Top streaming data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pub/Sub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apache Pulsar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pub/Sub was listed before Apache Pulsar in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kafka1st
  2. Confluent2nd
  3. Kinesis3rd
  4. Redpanda4th
  5. Pub/Sub5th
  6. Apache Flink6th
  7. Apache Pulsar7th
  8. Azure Event Hubs8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kafka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kinesis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redpanda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pub/Sub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apache Flink4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apache Pulsar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Event Hubs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about streaming data platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Apache Pulsar or Pub/Sub more popular in search?

This chart shows how often people search Google for Apache Pulsar and Pub/Sub by name. Each line represents a brand's share of searches for all eight streaming data platforms we track, month by month, from English-language searches worldwide.

Apache Pulsar and Pub/Sub among streaming data platforms worldwide, by month

Share of searches by month for Pub/Sub, Apache Pulsar. The figures are in the table below the chart.

View monthly share of searches table
MonthPub/SubApache FlinkKafkaApache PulsarKinesisAzure Event HubsRedpandaConfluent
Oct 202537.4%30.6%11.2%9.1%7.5%2.7%1.1%0.37%
Nov 202541.9%28.1%10.3%8.4%6.8%3%1.3%0.27%
Dec 202545.5%24.9%11.1%7.4%6%3.3%1.2%0.51%
Jan 202641.9%28.1%10.2%8.3%6.8%3%1.3%0.33%
Feb 202643.1%28.9%10.5%7%5.7%3.1%1.3%0.3%
Mar 202646.7%25.6%9.3%7.6%6.2%2.8%1.5%0.35%
Apr 202651.8%23.1%8.4%6.9%5.6%2.4%1.3%0.4%
May 202653.1%23.7%8.6%5.8%4.7%2.5%1.3%0.3%
Jun 202653.1%23.7%8.7%5.8%4.7%2.5%1.3%0.22%
Jul 202655.3%20.2%7.4%6%7.4%2.2%1.4%0.19%
Aug 202651.4%23%8.4%6.8%5.6%2.5%2%0.25%
Sep 202649.3%27%8%6.6%5.4%1.9%1.5%0.34%

How has the Apache Pulsar and Pub/Sub comparison changed over the last 12 months?

3 findings

How did search popularity change for streaming data platforms worldwide in September 2026?

2 changes
  1. In September 2026, Pub/Sub lost share of searches among streaming data platforms worldwide, from 51.4% to 49.3%.

  2. Estimated monthly branded searches for Apache Pulsar worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apache Pulsar’s and Pub/Sub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apache Pulsar

1 branded search term

  • apache pulsar

Pub/Sub

1 branded search term

  • pub/sub

How the Brand Demand Index is measured

Other head-to-heads among streaming data platforms

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