Brandwave

Streaming data platforms:Which brands are most popular in search?

In August 2026, Confluent was the most searched among streaming data platforms worldwide, with an estimated 49.5K branded searches and 53.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluent53.3%
  2. Pub/Sub35.6%
  3. Kafka5.8%
  4. Kinesis3.9%
  5. Redpanda1.4%

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Share of SearchLeaderboard

Compare the platforms used to stream event data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among streaming data platforms worldwide, by month

Share of Search by month for Confluent, Pub/Sub, Kafka, Kinesis. The figures are in the table below the chart.

View monthly share of search table
MonthConfluentPub/SubKafkaKinesisRedpanda
Oct 202559.4%26.6%7.9%5.3%0.8%
Nov 202556%30.6%7.5%5%0.93%
Dec 202581.2%13.4%3.3%1.8%0.36%
Jan 202660.9%27.2%6.7%4.4%0.82%
Feb 202661.4%27.4%6.7%3.6%0.83%
Mar 202662.1%27.8%5.6%3.7%0.89%
Apr 202658.5%32%5.2%3.5%0.79%
May 202658.9%32.2%5.3%2.9%0.8%
Jun 202653.9%36.1%5.9%3.2%0.89%
Jul 202648.6%39.8%5.3%5.3%0.98%
Aug 202653.3%35.6%5.8%3.9%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Confluent

    53.3%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Pub/Sub

    35.6%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.2 points.

  3. 3.Kafka

    5.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Kinesis

    3.9%

    Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  5. 5.Redpanda

    1.4%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among streaming data platforms worldwide?

In August 2026, Confluent was the most searched among streaming data platforms worldwide, with an estimated 49.5K branded searches and 53.3% estimated Share of Search within this set. Pub/Sub is in 2nd place, 17.7 percentage points behind at 35.6% Share of Search.

Global streaming data platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Confluent59.4% → 53.3%81.2%Dec 202548.6%Jul 20261st
Pub/Sub26.6% → 35.6%39.8%Jul 202613.4%Dec 20252nd
Kafka7.9% → 5.8%7.9%Oct 20253.3%Dec 20253rd
Kinesis5.3% → 3.9%5.3%Jul 20261.8%Dec 20254th
Redpanda0.8% → 1.4%1.4%Aug 20260.36%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Confluent’s estimated Share of Search among streaming data platforms worldwide decreased from 59.4% to 53.3%.
  • Across the 11 months ending August 2026, Pub/Sub’s estimated Share of Search among streaming data platforms worldwide increased from 26.6% to 35.6%.
  • Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide decreased from 7.9% to 5.8%.
  • Across the 11 months ending August 2026, Kinesis’ estimated Share of Search among streaming data platforms worldwide decreased from 5.3% to 3.9%.
  • Across the 11 months ending August 2026, Redpanda’s estimated Share of Search among streaming data platforms worldwide increased from 0.8% to 1.4%.
  • Across the 11 months ending August 2026, Confluent’s estimated Share of Search among streaming data platforms worldwide peaked at 81.2% in December 2025 and was lowest at 48.6% in July 2026.
  • Across the 11 months ending August 2026, Pub/Sub’s estimated Share of Search among streaming data platforms worldwide peaked at 39.8% in July 2026 and was lowest at 13.4% in December 2025.
  • Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide peaked at 7.9% in October 2025 and was lowest at 3.3% in December 2025.
  • Across the 11 months ending August 2026, Kinesis’ estimated Share of Search among streaming data platforms worldwide peaked at 5.3% in July 2026 and was lowest at 1.8% in December 2025.
  • Across the 11 months ending August 2026, Redpanda’s estimated Share of Search among streaming data platforms worldwide peaked at 1.4% in August 2026 and was lowest at 0.36% in December 2025.

How did search popularity change for streaming data platforms worldwide in August 2026?

  1. In August 2026, Confluent gained estimated Share of Search among streaming data platforms worldwide, from 48.6% to 53.3%.

  2. In August 2026, Kafka gained estimated Share of Search among streaming data platforms worldwide, from 5.3% to 5.8%.

  3. In August 2026, Pub/Sub lost estimated Share of Search among streaming data platforms worldwide, from 39.8% to 35.6%.

  4. In August 2026, Kinesis lost estimated Share of Search among streaming data platforms worldwide, from 5.3% to 3.9%.

  5. Redpanda’s estimated Share of Search among streaming data platforms worldwide has gained ground for 3 months in a row, from 0.8% to 1.4% in August 2026.

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