Brandwave

How popular isKafka in search?

In August 2026, there were an estimated 5.4K branded searches for Kafka worldwide which is down 45.5% over the last 11 months. Kafka holds 5.8% estimated Share of Search among streaming data platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluent53.3%
  2. Pub/Sub35.6%
  3. Kafka5.8%
  4. Kinesis3.9%
  5. Redpanda1.4%
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Which streaming data platforms compete with Kafka?

Kafka against streaming data platforms worldwide, by month

Share of Search by month for Confluent, Pub/Sub, Kafka, Kinesis. The figures are in the table below the chart.

View monthly share of search table
MonthConfluentPub/SubKafkaKinesisRedpanda
Oct 202559.4%26.6%7.9%5.3%0.8%
Nov 202556%30.6%7.5%5%0.93%
Dec 202581.2%13.4%3.3%1.8%0.36%
Jan 202660.9%27.2%6.7%4.4%0.82%
Feb 202661.4%27.4%6.7%3.6%0.83%
Mar 202662.1%27.8%5.6%3.7%0.89%
Apr 202658.5%32%5.2%3.5%0.79%
May 202658.9%32.2%5.3%2.9%0.8%
Jun 202653.9%36.1%5.9%3.2%0.89%
Jul 202648.6%39.8%5.3%5.3%0.98%
Aug 202653.3%35.6%5.8%3.9%1.4%
Sep 2026—————

  1. 1.Confluent

    53.3%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Pub/Sub

    35.6%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.2 points.

  3. 3.Kafka

    5.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Kinesis

    3.9%

    Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  5. 5.Redpanda

    1.4%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.4 points.

Compare search popularity between Kafka and its closest rivals

How has branded search demand for Kafka changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kafka worldwide fell from 9.9K to 5.4K.
  • Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide decreased from 7.9% to 5.8%.
  • Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide peaked at 7.9% in October 2025 and was lowest at 3.3% in December 2025.

How did search popularity change for streaming data platforms worldwide in August 2026?

  1. In August 2026, Confluent gained estimated Share of Search among streaming data platforms worldwide, from 48.6% to 53.3%.

  2. In August 2026, Kafka gained estimated Share of Search among streaming data platforms worldwide, from 5.3% to 5.8%.

  3. In August 2026, Pub/Sub lost estimated Share of Search among streaming data platforms worldwide, from 39.8% to 35.6%.

  4. In August 2026, Kinesis lost estimated Share of Search among streaming data platforms worldwide, from 5.3% to 3.9%.

  5. Redpanda’s estimated Share of Search among streaming data platforms worldwide has gained ground for 3 months in a row, from 0.8% to 1.4% in August 2026.

Where does Kafka compete?

Kafka is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Message queue services4th of 65.1%Show ranking
Streaming data platforms3rd of 55.8%Shown above

How is Kafka measured?

Brandwave collects information about searches that people make online using Kafka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kafka streaming

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How the Brand Demand Index is measured

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