Azure Event Hubs vs Google Pub/Sub:Which is more popular by branded search?
In August 2026, Google Pub/Sub had more branded searches than Azure Event Hubs among event streaming platforms worldwide. Google Pub/Sub was estimated to have 4.8K branded searches compared to Azure Event Hubs’ 1.6K, and held a 4.7% Share of Search versus Azure Event Hubs’ 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Azure Event Hubs or Google Pub/Sub?
Compare the platforms used to stream events at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Pub/Sub, Azure Event Hubs. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluent | Apache Kafka | Amazon Kinesis | Google Pub/Sub | Azure Event Hubs |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 38.9% | 6.4% | 5.7% | 1.5% |
| Nov 2025 | 43.1% | 43.1% | 5.8% | 6.3% | 1.7% |
| Dec 2025 | 75.4% | 18.6% | 2.5% | 2.7% | 0.9% |
| Jan 2026 | 52.4% | 35.1% | 5.7% | 5.1% | 1.7% |
| Feb 2026 | 53% | 35.4% | 4.7% | 5.2% | 1.7% |
| Mar 2026 | 53.1% | 35.5% | 4.8% | 5.2% | 1.4% |
| Apr 2026 | 53.2% | 35.6% | 4.7% | 5.2% | 1.4% |
| May 2026 | 53.7% | 35.9% | 4.8% | 4.2% | 1.4% |
| Jun 2026 | 52.5% | 35.1% | 5.7% | 5% | 1.6% |
| Jul 2026 | 48.2% | 39.4% | 5.3% | 5.6% | 1.6% |
| Aug 2026 | 48.6% | 39.8% | 5.3% | 4.7% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Azure Event Hubs and Google Pub/Sub comparison changed over the last 12 months?
3 findings
- Google Pub/Sub was ahead of Azure Event Hubs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azure Event Hubs’ estimated Share of Search among event streaming platforms worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide moved from 5.7% to 4.7%, and its estimated monthly branded searches moved from 8.8K to 4.8K.
How did search popularity change for event streaming platforms worldwide in August 2026?
2 changes
In August 2026, Google Pub/Sub lost estimated Share of Search among event streaming platforms worldwide, from 5.6% to 4.7%.
Estimated monthly branded searches for Azure Event Hubs worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Azure Event Hubs’ and Google Pub/Sub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Event Hubs
1 branded search term
- azure event hubs
Google Pub/Sub
2 branded search terms
- google pub sub
- google pubsub
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.