How popular isColumbia in search?
In September 2026, there were an estimated 246K branded searches for Columbia worldwide which is down 33% over the last 12 months. Columbia holds 2.1% estimated Share of Search among jackets worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
The North Face35.3%
Patagonia23.8%
Arc'teryx19.5%
Barbour10.6%
Canada Goose8.7%
Columbia2.1%
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Where does Columbia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jackets | 6th of 6 | 2.1% | Shown below |
| Outdoor clothing brands | 6th of 9 | 2.4% | Show ranking |
| Fleece brands | 5th of 5 | 2.5% | Show ranking |
| Waterproof boots brands | 5th of 7 | 2.6% | Show ranking |
| Waterproof jacket brands | 6th of 6 | 4.4% | Show ranking |
| Hiking shoe brands | 4th of 5 | 4.7% | Show ranking |
| Backpack cooler brands | 3rd of 7 | 13.2% | Show ranking |
| Base layer brands | 3rd of 6 | 14.6% | Show ranking |
| Hiking boots | 3rd of 6 | 16.8% | Show ranking |
| Softshell jacket brands | 2nd of 3 | 34.5% | Show ranking |
Which jackets compete with Columbia?
Share of Search by month for The North Face, Patagonia, Arc'teryx, Barbour, Canada Goose, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | Patagonia | Arc'teryx | Barbour | Canada Goose | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 23.3% | 15.6% | 10.4% | 10.4% | 2.1% |
| Nov 2025 | 42.5% | 19.1% | 15.6% | 7% | 12.8% | 2.9% |
| Dec 2025 | 40.3% | 18.1% | 18.1% | 8.1% | 12.2% | 3.1% |
| Jan 2026 | 39.6% | 21.7% | 17.8% | 6.5% | 11.9% | 2.5% |
| Feb 2026 | 38.6% | 25.9% | 17.3% | 6.4% | 9.4% | 2.3% |
| Mar 2026 | 34.1% | 30.6% | 16.7% | 9.1% | 7.5% | 2% |
| Apr 2026 | 31.9% | 32.1% | 17.6% | 9.6% | 6.4% | 2.4% |
| May 2026 | 37.1% | 30.5% | 16.7% | 7.5% | 6.1% | 2.1% |
| Jun 2026 | 33.9% | 34.1% | 18.7% | 5.6% | 5.6% | 2.1% |
| Jul 2026 | 38.5% | 31.7% | 17.4% | 5.2% | 5.2% | 2% |
| Aug 2026 | 36.3% | 27.2% | 18.1% | 8.2% | 8.2% | 2.1% |
| Sep 2026 | 35.3% | 23.8% | 19.5% | 10.6% | 8.7% | 2.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 4.1M | +11.2% | -0.9 points | |
| 2, held 2nd | 23.8% | 2.7M | 0% | -3.4 points | |
| 3, held 3rd | 19.5% | 2.2M | +22.4% | +1.3 points | |
| 4, held 4th | 10.6% | 1.2M | +48.2% | +2.4 points | |
| 5, held 5th | 8.7% | 1M | +21.5% | +0.5 points | |
| 6, held 6th | 2.1% | 246K | +17% | +0.1 points |
35.3%
Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share -0.9 points.
23.8%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.4 points.
19.5%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.3 points.
4.
Barbour10.6%
Held 4th. 1.2M estimated branded searches, +48.2% vs prior month. Share +2.4 points.
8.7%
Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.5 points.
6.
Columbia2.1%
Held 6th. 246K estimated branded searches, +17% vs prior month. Share +0.1 points.
Compare search popularity between Columbia and its closest rivals
Every comparison with Columbia
30 comparisons
- Altra vs Columbia
- Columbia vs HOKA
- Ariat vs Columbia
- Carhartt vs Columbia
- Clarks vs Columbia
- Columbia vs Helly Hansen
- Columbia vs Hydro Flask
- Columbia vs Igloo
- Columbia vs Kathmandu
- Columbia vs La Sportiva
- Columbia vs Merrell
- Columbia vs Rab
- Columbia vs Skechers
- Arc'teryx vs Columbia
- Barbour vs Columbia
- Canada Goose vs Columbia
- Columbia vs Patagonia
- Columbia vs The North Face
- Coleman vs Columbia
- Columbia vs Macpac
- Columbia vs Corkcicle
- Columbia vs Salomon
- Castelli vs Columbia
- Burton vs Columbia
- Columbia vs First Lite
- Columbia vs Hunter
- Columbia vs KEEN
- Columbia vs Mons Royale
- Columbia vs SCARPA
- Columbia vs Icebreaker
How has branded search demand for Columbia changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Columbia worldwide fell from 366K to 246K.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among jackets worldwide peaked at 3.1% in December 2025 and was lowest at 2% in July 2026.
How did search popularity change for jackets worldwide in September 2026?
6 changes
In September 2026, Barbour gained estimated Share of Search among jackets worldwide, from 8.2% to 10.6%.
In September 2026, Arc'teryx gained estimated Share of Search among jackets worldwide, from 18.1% to 19.5%.
In September 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 8.2% to 8.7%.
In September 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 27.2% to 23.8%.
In September 2026, The North Face lost estimated Share of Search among jackets worldwide, from 36.3% to 35.3%.
Estimated monthly branded searches for Columbia worldwide fell 33% over 12 measured months, from 366K to 246K in September 2026.
How is Columbia measured?
Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- columbia jacket
- columbia nz
- columbia sportswear
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Is Columbia your brand?
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