How popular isBrabantia in search?
In September 2026, there were an estimated 110K branded searches for Brabantia worldwide which is up 21.5% over the last 12 months. Brabantia holds 0.19% estimated Share of Search among dish Drying Rack brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
IKEA97.5%
KitchenAid2.2%
Brabantia0.19%
Simplehuman0.09%
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Which dish Drying Rack brands compete with Brabantia?
Share of Search by month for IKEA, KitchenAid, Brabantia. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | KitchenAid | Brabantia | Simplehuman |
|---|---|---|---|---|
| Oct 2025 | 96.6% | 3.2% | 0.16% | 0.09% |
| Nov 2025 | 94.7% | 5.1% | 0.19% | 0.1% |
| Dec 2025 | 94.6% | 5.1% | 0.15% | 0.13% |
| Jan 2026 | 96.5% | 3.1% | 0.19% | 0.13% |
| Feb 2026 | 96.6% | 3.1% | 0.23% | 0.13% |
| Mar 2026 | 96.4% | 3.2% | 0.29% | 0.13% |
| Apr 2026 | 96.5% | 3.1% | 0.23% | 0.13% |
| May 2026 | 96.8% | 2.8% | 0.29% | 0.13% |
| Jun 2026 | 97.2% | 2.5% | 0.19% | 0.11% |
| Jul 2026 | 97% | 2.6% | 0.23% | 0.13% |
| Aug 2026 | 97.5% | 2.1% | 0.24% | 0.13% |
| Sep 2026 | 97.5% | 2.2% | 0.19% | 0.09% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.5% | 55.6M | 0% | 0 points | |
| 2, held 2nd | 2.2% | 1.3M | +4.5% | +0.1 points | |
| 3, held 3rd | 0.19% | 110K | -18.5% | 0 points | |
| 4, held 4th | 0.09% | 49.5K | -33.1% | 0 points |
1.
IKEA97.5%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.
2.2%
Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.1 points.
0.19%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.
0.09%
Held 4th. 49.5K estimated branded searches, -33.1% vs prior month. Share 0 points.
Compare search popularity between Brabantia and its closest rivals
Every comparison with Brabantia
52 comparisons
- All-Clad vs Brabantia
- Avanti vs Brabantia
- B&Q vs Brabantia
- Bed Bath & Beyond vs Brabantia
- Betty Crocker vs Brabantia
- Black and Decker vs Brabantia
- Brabantia vs Bunnings
- Brabantia vs Disney+
- Brabantia vs Hill's
- Brabantia vs IKEA
- Brabantia vs Joseph Joseph
- Brabantia vs Jumbo
- Brabantia vs KitchenAid
- Brabantia vs Lakeland
- Brabantia vs Munchkin
- Brabantia vs Oxo
- Brabantia vs Philips
- Brabantia vs Rotary
- Brabantia vs Smart
- Brabantia vs Umbra
- Brabantia vs Vileda
- Brabantia vs Yamazaki
- Brabantia vs Square
- Blue vs Brabantia
- Brabantia vs Keter
- Brabantia vs Songmics
- Brabantia vs Leifheit
- Brabantia vs Minky
- Brabantia vs Full Circle
- Brabantia vs Simplehuman
- Bokashi vs Brabantia
- Brabantia vs Flamingo
- Brabantia vs Iris Ohyama
- Brabantia vs Muji
- All-Green vs Brabantia
- Brabantia vs Curver
- Brabantia vs Oates
- Brabantia vs Circle
- Beldray vs Brabantia
- Brabantia vs Hills Hoist
- 100% vs Brabantia
- Brabantia vs Household Essentials
- Brabantia vs InterDesign
- Brabantia vs Croydex
- Brabantia vs Glad
- Brabantia vs Kent
- Brabantia vs HOTBIN
- Brabantia vs Maze
- Brabantia vs Daytek
- Brabantia vs Subpod
- Brabantia vs Wham
- Brabantia vs Chef
How has branded search demand for Brabantia changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 110K.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among dish Drying Rack brands worldwide held steady, from 0.16% to 0.19%.
How did search popularity change for dish Drying Rack brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Brabantia worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.
Where does Brabantia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Clothes Pegs brands | 5th of 8 | 0.17% | Show ranking |
| Trash Can brands | 4th of 8 | 0.19% | Show ranking |
| Dish Drying Rack brands | 3rd of 4 | 0.19% | Shown above |
| Clothes Brush brands | 3rd of 4 | 0.2% | Show ranking |
| Peg Bag brands | 3rd of 5 | 0.62% | Show ranking |
| Jar Opener brands | 6th of 7 | 4.8% | Show ranking |
| Washing Line brands | 3rd of 5 | 6% | Show ranking |
| Pastry Brush brands | 4th of 6 | 6.2% | Show ranking |
| Ironing boards | 3rd of 6 | 6.8% | Show ranking |
| Clothes airers | 3rd of 6 | 13.7% | Show ranking |
| Clothes Line brands | 3rd of 5 | 14% | Show ranking |
| Bathroom accessory brands | 3rd of 6 | 21.9% | Show ranking |
| Towel rail brands | 3rd of 6 | 27.6% | Show ranking |
| Compost caddy brands | 1st of 6 | 31.8% | Show ranking |
| Cleaning tool brands | 2nd of 3 | 33.8% | Show ranking |
| Laundry baskets | 1st of 6 | 38.9% | Show ranking |
| Storage baskets | 1st of 6 | 44.5% | Show ranking |
| Compost bins | 1st of 6 | 83.4% | Show ranking |
How is Brabantia measured?
Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- brabantia
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