How popular isBrabantia in search?
In September 2026, there were an estimated 110K branded searches for Brabantia worldwide which is up 21.5% over the last 12 months. Brabantia holds 17.7% estimated Share of Search among clothes line brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hill's72.4%
Brabantia17.7%
Minky8.3%
Hills Hoist1.6%
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Where does Brabantia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Clothes line brands | 2nd of 4 | 17.7% | Shown below |
| Clothes pegs brands | 2nd of 4 | 18.6% | Show ranking |
| Jar opener brands | 3rd of 5 | 23.8% | Show ranking |
| Clothes airers | 2nd of 6 | 24.4% | Show ranking |
| Bathroom accessory brands | 2nd of 6 | 29.9% | Show ranking |
| Compost caddy brands | 1st of 6 | 31.8% | Show ranking |
| Cleaning tool brands | 2nd of 3 | 33.8% | Show ranking |
| Ironing boards | 1st of 6 | 35.4% | Show ranking |
| Laundry baskets | 1st of 6 | 38.9% | Show ranking |
| Towel rail brands | 2nd of 6 | 41.7% | Show ranking |
| Storage baskets | 1st of 6 | 44.5% | Show ranking |
| Trash can brands | 1st of 3 | 50% | Show ranking |
| Compost bins | 1st of 6 | 83.7% | Show ranking |
Which clothes line brands compete with Brabantia?
Share of Search by month for Hill's, Brabantia, Minky. The figures are in the table below the chart.
View monthly share of search table
| Month | Hill's | Brabantia | Minky | Hills Hoist |
|---|---|---|---|---|
| Oct 2025 | 78.5% | 12.9% | 7.2% | 1.4% |
| Nov 2025 | 74.1% | 14.8% | 9.5% | 1.6% |
| Dec 2025 | 74.1% | 14.9% | 9.3% | 1.6% |
| Jan 2026 | 76.4% | 15.3% | 7% | 1.4% |
| Feb 2026 | 72.8% | 17.8% | 7.8% | 1.6% |
| Mar 2026 | 70.7% | 21.2% | 6.5% | 1.6% |
| Apr 2026 | 73.7% | 18% | 6.6% | 1.6% |
| May 2026 | 70% | 21% | 7.5% | 1.5% |
| Jun 2026 | 76.5% | 15.4% | 6.8% | 1.4% |
| Jul 2026 | 73.9% | 18.1% | 6.7% | 1.3% |
| Aug 2026 | 69.8% | 20.9% | 7.7% | 1.5% |
| Sep 2026 | 72.4% | 17.7% | 8.3% | 1.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 450K | 0% | +2.6 points | |
| 2, held 2nd | 17.7% | 110K | -18.5% | -3.2 points | |
| 3, held 3rd | 8.3% | 51.4K | +3.7% | +0.6 points | |
| 4, held 4th | 1.6% | 9.9K | 0% | +0.1 points |
1.
Hill's72.4%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.6 points.
17.7%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.2 points.
3.
Minky8.3%
Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +0.6 points.
1.6%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Brabantia and its closest rivals
Every comparison with Brabantia
30 comparisons
- Black and Decker vs Brabantia
- Brabantia vs Hill's
- Brabantia vs Joseph Joseph
- Brabantia vs Oxo
- Brabantia vs Vileda
- Brabantia vs Yamazaki
- Brabantia vs Keter
- Brabantia vs Leifheit
- Brabantia vs Minky
- Brabantia vs Full Circle
- Bokashi vs Brabantia
- Brabantia vs Iris Ohyama
- Brabantia vs Muji
- Brabantia vs Lakeland
- All-Green vs Brabantia
- Brabantia vs Curver
- Brabantia vs Oates
- Beldray vs Brabantia
- Brabantia vs Hills Hoist
- Brabantia vs Household Essentials
- Brabantia vs InterDesign
- Brabantia vs Croydex
- Brabantia vs Philips
- Brabantia vs HOTBIN
- Avanti Homewares vs Brabantia
- Brabantia vs Umbra
- Brabantia vs Maze
- Brabantia vs Subpod
- Brabantia vs Wham
- Brabantia vs Munchkin
How has branded search demand for Brabantia changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 110K.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among clothes line brands worldwide increased from 12.9% to 17.7%.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among clothes line brands worldwide peaked at 21.2% in March 2026 and was lowest at 12.9% in October 2025.
How did search popularity change for clothes line brands worldwide in September 2026?
3 changes
In September 2026, Hill's gained estimated Share of Search among clothes line brands worldwide, from 69.8% to 72.4%.
In September 2026, Minky gained estimated Share of Search among clothes line brands worldwide, from 7.7% to 8.3%.
In September 2026, Brabantia lost estimated Share of Search among clothes line brands worldwide, from 20.9% to 17.7%.
How is Brabantia measured?
Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- brabantia
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Is Brabantia your brand?
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