Brandwave

How popular isBrabantia in search?

In August 2026, there were an estimated 135K branded searches for Brabantia worldwide which is up 49.2% over the last 11 months. Brabantia holds 31.8% estimated Share of Search among compost caddy brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia31.8%
  2. Joseph Joseph31.8%
  3. Full Circle17.4%
  4. Bokashi9.5%
  5. Curver5.2%
  6. All-Green4.3%
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Which compost caddy brands compete with Brabantia?

Brabantia against compost caddy brands worldwide, by month

Share of Search by month for Brabantia, Joseph Joseph, Full Circle, Bokashi, Curver, All-Green. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaJoseph JosephFull CircleBokashiCurverAll-Green
Oct 202524%35.8%19.6%10.7%5.9%3.9%
Nov 202526.6%40%14.6%9.8%5.4%3.6%
Dec 202525%45.6%11.2%9.1%5%4.1%
Jan 202626.4%39.6%14.5%9.7%5.3%4.3%
Feb 202628.8%35.3%15.8%10.6%4.7%4.7%
Mar 202633%33%12.1%12.1%5.4%4.4%
Apr 202628.1%34.5%15.5%12.7%4.6%4.6%
May 202633.4%27.2%18.3%12.2%4.5%4.5%
Jun 202625.8%31.3%21.1%11.5%5.2%5.2%
Jul 202630.8%30.8%16.9%11.3%5.1%5.1%
Aug 202631.8%31.8%17.4%9.5%5.2%4.3%
Sep 2026——————

  1. 1.Brabantia

    31.8%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1 points.

  2. 2.Joseph Joseph

    31.8%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1 points.

  3. 3.Full Circle

    17.4%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  4. 4.Bokashi

    9.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Curver

    5.2%

    Moved from 6th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  6. 6.All-Green

    4.3%

    Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

Compare search popularity between Brabantia and its closest rivals

How has branded search demand for Brabantia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 135K.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among compost caddy brands worldwide increased from 24% to 31.8%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among compost caddy brands worldwide peaked at 33.4% in May 2026 and was lowest at 24% in October 2025.
  • Across the 11 months ending August 2026, Brabantia rose from 2nd to 1st among compost caddy brands worldwide.

How did search popularity change for compost caddy brands worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among compost caddy brands worldwide, from 30.8% to 31.8%.

  2. In August 2026, Joseph Joseph gained estimated Share of Search among compost caddy brands worldwide, from 30.8% to 31.8%.

  3. In August 2026, Bokashi lost estimated Share of Search among compost caddy brands worldwide, from 11.3% to 9.5%.

  4. In August 2026, All-Green lost estimated Share of Search among compost caddy brands worldwide, from 5.1% to 4.3%.

  5. In August 2026, Curver rose from 6th to 5th among compost caddy brands worldwide.

Where does Brabantia compete?

Brabantia is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards2nd of 69.7%Show ranking
Bathroom accessory brands1st of 624.5%Show ranking
Compost caddy brands1st of 631.8%Shown above
Towel rail brands1st of 631.9%Show ranking
Clothes airers2nd of 636.1%Show ranking
Laundry baskets1st of 640.1%Show ranking
Storage baskets1st of 648.9%Show ranking
Compost bins1st of 683.3%Show ranking

How is Brabantia measured?

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brabantia

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How the Brand Demand Index is measured

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