Brandwave

How popular isBrabantia in search?

In September 2026, there were an estimated 110K branded searches for Brabantia worldwide which is up 21.5% over the last 12 months. Brabantia holds 8.6% estimated Share of Search among ironing boards worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Philips76%
  2. Brabantia8.6%
  3. Joseph Joseph8.6%
  4. Minky4%
  5. Lakeland1.7%
  6. Beldray1%
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Where does Brabantia compete?

Brabantia is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards2nd of 68.6%Shown below
Clothes line brands2nd of 417.7%Show ranking
Clothes pegs brands2nd of 418.5%Show ranking
Jar opener brands3rd of 523.2%Show ranking
Clothes airers2nd of 624.4%Show ranking
Bathroom accessory brands2nd of 629.9%Show ranking
Compost caddy brands1st of 631.8%Show ranking
Cleaning tool brands2nd of 333.8%Show ranking
Laundry baskets1st of 638.9%Show ranking
Towel rail brands2nd of 641.6%Show ranking
Trash can brands1st of 343.2%Show ranking
Storage baskets1st of 644.5%Show ranking
Compost bins1st of 683.4%Show ranking

Which ironing boards compete with Brabantia?

Brabantia against ironing boards worldwide, by month

Share of Search by month for Philips, Brabantia, Joseph Joseph, Minky. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrabantiaJoseph JosephMinkyLakelandBeldray
Oct 202575.7%6.6%9.9%3.7%3%1.1%
Nov 202574.6%6.8%10.2%4.3%3.1%0.96%
Dec 202578.7%5.4%9.9%3.4%2%0.63%
Jan 202673.9%7.8%11.8%3.6%2.2%0.75%
Feb 202674.1%8.8%10.8%3.8%1.5%1%
Mar 202672.5%10.9%10.9%3.3%1%1.3%
Apr 202674.4%9.2%11.2%3.4%0.93%0.88%
May 202673.4%11.5%9.3%4.1%0.79%0.9%
Jun 202676.9%8%9.8%3.6%0.78%0.94%
Jul 202678.2%8.6%8.6%3.2%0.63%0.84%
Aug 202675.2%9.7%9.7%3.6%0.92%0.93%
Sep 202676%8.6%8.6%4%1.7%1%

  1. 1.Philips

    76%

    Held 1st. 970K estimated branded searches, -7.3% vs prior month. Share +0.8 points.

  2. 2.Brabantia

    8.6%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  3. 3.Joseph Joseph

    8.6%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  4. 4.Minky

    4%

    Held 4th. 51.4K estimated branded searches, +3.7% vs prior month. Share +0.5 points.

  5. 5.Lakeland

    1.7%

    Moved from 6th to 5th. 21.5K estimated branded searches, +68% vs prior month. Share +0.8 points.

  6. 6.Beldray

    1%

    Moved from 5th to 6th. 13K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Brabantia and its closest rivals

Every comparison with Brabantia

How has branded search demand for Brabantia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 110K.
  • Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among ironing boards worldwide increased from 6.6% to 8.6%.
  • Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among ironing boards worldwide peaked at 11.5% in May 2026 and was lowest at 5.4% in December 2025.
  • Across the 12 months ending September 2026, Brabantia rose from 3rd to 2nd among ironing boards worldwide.

How did search popularity change for ironing boards worldwide in September 2026?

  1. In September 2026, Lakeland overtook Beldray to rank 5th among ironing boards worldwide, with 1.7% estimated Share of Search.

  2. In September 2026, Philips gained estimated Share of Search among ironing boards worldwide, from 75.2% to 76%.

  3. In September 2026, Brabantia lost estimated Share of Search among ironing boards worldwide, from 9.7% to 8.6%.

  4. In September 2026, Joseph Joseph lost estimated Share of Search among ironing boards worldwide, from 9.7% to 8.6%.

  5. Estimated monthly branded searches for Beldray worldwide fell 16.4% over 12 measured months, from 15.5K to 13K in September 2026.

How is Brabantia measured?

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brabantia

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How the Brand Demand Index is measured

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