How popular isSimplehuman in search?
In September 2026, there were an estimated 49.5K branded searches for Simplehuman worldwide which held steady over the last 12 months. Simplehuman holds 6.3% estimated Share of Search among soap dispenser brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Command47%
Yamazaki17.2%
Oxo15.4%
Joseph Joseph14.1%
Simplehuman6.3%
Umbra—
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Where does Simplehuman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soap dispenser brands | 5th of 6 | 6.3% | Shown below |
| Toilet brush brands | 5th of 6 | 12.8% | Show ranking |
| Dish drainer brands | 3rd of 3 | 23.7% | Show ranking |
| Bin liner brands | 2nd of 5 | 26.2% | Show ranking |
| Makeup mirror brands | 2nd of 6 | 43.6% | Show ranking |
Which soap dispenser brands compete with Simplehuman?
Share of Search by month for Command, Yamazaki, Oxo, Joseph Joseph, Simplehuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Command | Yamazaki | Oxo | Joseph Joseph | Simplehuman | Umbra |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 17.4% | 16.2% | 5.9% | — |
| Nov 2025 | 39.1% | 17.5% | 19.5% | 17.5% | 6.4% | — |
| Dec 2025 | 40% | 17.9% | 16% | 17.9% | 8% | — |
| Jan 2026 | 46.3% | 13.9% | 15.2% | 17% | 7.6% | — |
| Feb 2026 | 40% | 18% | 16% | 18% | 8% | — |
| Mar 2026 | 45.1% | 16.5% | 14.5% | 16.5% | 7.4% | — |
| Apr 2026 | 43.4% | 19.4% | 14.2% | 15.9% | 7.1% | — |
| May 2026 | 41.5% | 18.6% | 16.3% | 15.2% | 8.3% | — |
| Jun 2026 | 42.3% | 19% | 16.4% | 15.4% | 6.9% | — |
| Jul 2026 | 41.5% | 18.6% | 16.3% | 15.2% | 8.3% | — |
| Aug 2026 | 44.2% | 16.2% | 14.4% | 16.2% | 8.9% | — |
| Sep 2026 | 47% | 17.2% | 15.4% | 14.1% | 6.3% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 368K | 0% | +2.8 points | |
| 2, moved from 3rd to 2nd | 17.2% | 135K | 0% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 15.4% | 120K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 14.1% | 110K | -18.5% | -2.2 pointsmoved from 2nd to 4th | |
| 5, held 5th | 6.3% | 49.5K | -33.1% | -2.6 points | |
| —, not measured this month | — | — | — | — |
1.
47%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.8 points.
2.
Yamazaki17.2%
Moved from 3rd to 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.
3.
Oxo15.4%
Moved from 4th to 3rd. 120K estimated branded searches, 0% vs prior month. Share +0.9 points.
14.1%
Moved from 2nd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
6.3%
Held 5th. 49.5K estimated branded searches, -33.1% vs prior month. Share -2.6 points.
—.
Umbra—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Simplehuman and its closest rivals
Every comparison with Simplehuman
19 comparisons
- Full Circle vs Simplehuman
- Hippo vs Simplehuman
- Kirkland Signature vs Simplehuman
- Minky vs Simplehuman
- Rubbermaid vs Simplehuman
- Command vs Simplehuman
- Conair vs Simplehuman
- Joseph Joseph vs Simplehuman
- Oxo vs Simplehuman
- Simplehuman vs Umbra
- Simplehuman vs Yamazaki
- Beautify vs Simplehuman
- Hefty vs Simplehuman
- Croydex vs Simplehuman
- Fancii vs Simplehuman
- Glad vs Simplehuman
- Ruffies vs Simplehuman
- Riki Loves Riki vs Simplehuman
- Deweisn vs Simplehuman
How has branded search demand for Simplehuman changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simplehuman worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Simplehuman’s estimated Share of Search among soap dispenser brands worldwide peaked at 8.9% in August 2026 and was lowest at 5.9% in October 2025.
How did search popularity change for soap dispenser brands worldwide in September 2026?
5 changes
In September 2026, Yamazaki overtook Joseph Joseph to rank 2nd among soap dispenser brands worldwide, with 17.2% estimated Share of Search.
In September 2026, Oxo overtook Joseph Joseph to rank 3rd among soap dispenser brands worldwide, with 15.4% estimated Share of Search.
In September 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 44.2% to 47%.
In September 2026, Simplehuman lost estimated Share of Search among soap dispenser brands worldwide, from 8.9% to 6.3%.
In September 2026, Joseph Joseph lost estimated Share of Search among soap dispenser brands worldwide, from 16.2% to 14.1%.
How is Simplehuman measured?
Brandwave collects information about searches that people make online using Simplehuman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- simplehuman
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Is Simplehuman your brand?
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