Hippo vs Simplehuman:Which is more popular by branded search?
In August 2026, Hippo had more branded searches than Simplehuman among bin liner brands worldwide. Hippo was estimated to have 673K branded searches compared to Simplehuman’s 74K, and held a 75.2% Share of Search versus Simplehuman’s 8.3%. These are worldwide searches for English-language branded terms.
Follow Hippo vs Simplehuman and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hippo or Simplehuman?
Compare the bin liner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hippo, Simplehuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Hippo | Kirkland Signature | Simplehuman | Hefty | Glad | Ruffies |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.3% | 7.3% | 6% | 4.9% | 0.23% | 0.23% |
| Nov 2025 | 75.8% | 12.4% | 6.8% | 4.6% | 0.21% | 0.27% |
| Dec 2025 | 74.6% | 12.2% | 8.2% | 4.5% | 0.21% | 0.27% |
| Jan 2026 | 74.8% | 8.2% | 8.2% | 8.2% | 0.27% | 0.27% |
| Feb 2026 | 79.7% | 8.8% | 7.2% | 3.9% | 0.19% | 0.23% |
| Mar 2026 | 73.7% | 14.8% | 6.6% | 4.4% | 0.21% | 0.21% |
| Apr 2026 | 80.9% | 7.3% | 7.3% | 4% | 0.23% | 0.29% |
| May 2026 | 81% | 7.3% | 7.3% | 4% | 0.23% | 0.23% |
| Jun 2026 | 82.1% | 7.4% | 6% | 4% | 0.23% | 0.23% |
| Jul 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.27% | 0.27% |
| Aug 2026 | 75.2% | 12.3% | 8.3% | 3.7% | 0.27% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hippo and Simplehuman comparison changed over the last 12 months?
3 findings
- Hippo was ahead of Simplehuman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hippo’s estimated Share of Search among bin liner brands worldwide moved from 81.3% to 75.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide moved from 6% to 8.3%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for bin liner brands worldwide in August 2026?
3 changes
In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.
In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.
Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hippo’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hippo
1 branded search term
- hippo
Simplehuman
1 branded search term
- simplehuman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.