Brabantia vs Smart:Which is searched more?
In September 2026, Smart had more branded searches than Brabantia among trash Can brands worldwide. Smart was estimated to have 1.8M branded searches compared to Brabantia’s 110K, and held a 3.1% Share of Search versus Brabantia’s 0.19%. These are worldwide searches for English-language branded terms.
Follow Brabantia vs Smart and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brabantia or Smart?
Compare the trash can brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Brabantia. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Smart | Munchkin | Brabantia | Joseph Joseph | Square | Songmics | Glad |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95.4% | 3.1% | 0.77% | 0.16% | 0.23% | 0.16% | 0.13% | <0.01% |
| Nov 2025 | 95.3% | 3.1% | 0.77% | 0.19% | 0.28% | 0.15% | 0.16% | <0.01% |
| Dec 2025 | 95.4% | 3.1% | 0.77% | 0.16% | 0.28% | 0.14% | 0.16% | <0.01% |
| Jan 2026 | 95.3% | 3.1% | 0.77% | 0.19% | 0.28% | 0.17% | 0.16% | <0.01% |
| Feb 2026 | 94.5% | 3.8% | 0.76% | 0.23% | 0.28% | 0.24% | 0.15% | <0.01% |
| Mar 2026 | 94.4% | 3.8% | 0.76% | 0.28% | 0.28% | 0.29% | 0.15% | <0.01% |
| Apr 2026 | 94.5% | 3.8% | 0.76% | 0.23% | 0.28% | 0.31% | 0.15% | <0.01% |
| May 2026 | 94.4% | 3.8% | 0.76% | 0.28% | 0.23% | 0.37% | 0.15% | <0.01% |
| Jun 2026 | 94.5% | 3.8% | 0.76% | 0.19% | 0.23% | 0.4% | 0.15% | <0.01% |
| Jul 2026 | 95.1% | 3.1% | 0.77% | 0.23% | 0.23% | 0.33% | 0.15% | <0.01% |
| Aug 2026 | 95.4% | 3.1% | 0.63% | 0.23% | 0.23% | 0.23% | 0.16% | <0.01% |
| Sep 2026 | 95.5% | 3.1% | 0.63% | 0.19% | 0.19% | 0.18% | 0.13% | <0.01% |
How has the Brabantia and Smart comparison changed over the last 12 months?
3 findings
- Smart was ahead of Brabantia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among trash Can brands worldwide moved from 0.16% to 0.19%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among trash Can brands worldwide held steady at 3.1%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for trash Can brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Brabantia worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Other head-to-heads among trash Can brands
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.