Brandwave

How popular is100% in search?

In September 2026, there were an estimated 9.1K branded searches for 100% worldwide which is up 18% over the last 12 months. 100% holds 0.02% estimated Share of Search among key Lock Box brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Airbnb95.2%
  2. Smart4.7%
  3. Kidde0.08%
  4. 100%0.02%
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Which key Lock Box brands compete with 100%?

100% against key Lock Box brands worldwide, by month

Share of Search by month for Airbnb, Smart, 100%. The figures are in the table below the chart.

View monthly share of search table
MonthAirbnbSmartKidde100%
Oct 202595.2%4.7%0.08%0.02%
Nov 202595.2%4.7%0.08%0.02%
Dec 202595.2%4.7%0.08%0.02%
Jan 202696%3.9%0.09%0.02%
Feb 202695.2%4.7%0.08%0.02%
Mar 202696%3.9%0.07%0.03%
Apr 202696%3.9%0.07%0.03%
May 202696%3.9%0.07%0.03%
Jun 202696%3.9%0.06%0.03%
Jul 202697.3%2.6%0.05%0.02%
Aug 202696.1%3.9%0.06%0.02%
Sep 202695.2%4.7%0.08%0.02%

  1. 1.Airbnb

    95.2%

    Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  2. 2.Smart

    4.7%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Kidde

    0.08%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  4. 4.100%

    0.02%

    Held 4th. 9.1K estimated branded searches, -19.5% vs prior month. Share 0 points.

Compare search popularity between 100% and its closest rivals

Every comparison with 100%

How has branded search demand for 100% changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for 100% worldwide rose from 7.7K to 9.1K.
  • Across the 12 months ending September 2026, 100%’s estimated Share of Search among key Lock Box brands worldwide held steady at 0.02%.

How did search popularity change for key Lock Box brands worldwide in September 2026?

  1. In September 2026, Smart gained estimated Share of Search among key Lock Box brands worldwide, from 3.9% to 4.7%.

  2. In September 2026, Airbnb lost estimated Share of Search among key Lock Box brands worldwide, from 96.1% to 95.2%.

  3. Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.

Where does 100% compete?

100% is ranked in 39 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Raffle Tickets brands5th of 5<0.01%Show ranking
Clothes Pegs brands8th of 80.01%Show ranking
Blackout Blinds brands5th of 60.02%Show ranking
Tie Rack brands4th of 40.02%Show ranking
Key Lock Box brands4th of 40.02%Shown above
Glow Sticks brands7th of 70.03%Show ranking
Almond milk brands7th of 80.03%Show ranking
Wooden Blocks brands6th of 60.04%Show ranking
Motorcycle Gloves brands7th of 80.04%Show ranking
Drain Snake brands6th of 60.05%Show ranking
Rubber Ducks brands5th of 60.05%Show ranking
Puppy Pads brands6th of 80.07%Show ranking
Lycra Fabric brands7th of 70.07%Show ranking
Extension Cord brands3rd of 30.09%Show ranking
Chalk Line brands6th of 70.09%Show ranking
Ball Pit Balls brands3rd of 40.1%Show ranking
Hockey Pucks brands4th of 40.1%Show ranking
Whey protein brands6th of 80.2%Show ranking
Soaker Hose brands6th of 70.21%Show ranking
Projector Screen brands6th of 60.29%Show ranking
Glue Sticks brands5th of 50.31%Show ranking
Fire Hose brands4th of 40.36%Show ranking
Egg Incubator brands4th of 40.4%Show ranking
Blackout Curtains brands5th of 50.47%Show ranking
Key Cabinet brands3rd of 30.49%Show ranking
Beeswax Candles brands5th of 60.55%Show ranking
Roses Bouquet brands4th of 40.57%Show ranking
Mtb Gloves brands6th of 60.64%Show ranking
Argan Oil brands6th of 70.65%Show ranking
Apple Juice brands7th of 70.78%Show ranking
Silk Pillowcase brands5th of 51.1%Show ranking
Oat Bran brands2nd of 41.6%Show ranking
Air Hose brands3rd of 41.8%Show ranking
Dishwasher tablet brands4th of 61.9%Show ranking
Pineapple Juice brands3rd of 32.2%Show ranking
Lanolin Cream brands3rd of 32.2%Show ranking
Sports sunglasses brands5th of 55%Show ranking
Coconut Oil brands3rd of 36.6%Show ranking
Wool Dryer Balls brands3rd of 47.4%Show ranking

How is 100% measured?

Brandwave collects information about searches that people make online using 100%’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • 100% cycling sunglasses
  • 100% eyewear
  • 100% sports sunglasses
  • 100% sunglasses
  • 100percent sunglasses
  • sports sunglasses 100%

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How the Brand Demand Index is measured

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