100% vs BaByliss:Which is searched more?
In September 2026, BaByliss had more branded searches than 100% among argan Oil brands worldwide. BaByliss was estimated to have 616K branded searches compared to 100%’s 9.1K, and held a 44.4% Share of Search versus 100%’s 0.65%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 100% or BaByliss?
Compare the argan oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BaByliss, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | BaByliss | Moroccanoil | Herbal Essences | OGX | CHI | 100% | Milkshake |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 31.9% | 17.5% | 4.3% | 2.3% | 0.55% | 0.11% |
| Nov 2025 | 49.4% | 30% | 13.4% | 4% | 2.6% | 0.48% | 0.09% |
| Dec 2025 | 49.4% | 29.7% | 13.3% | 4% | 3.1% | 0.4% | 0.08% |
| Jan 2026 | 43.2% | 31.6% | 17.3% | 5.2% | 2.1% | 0.52% | 0.13% |
| Feb 2026 | 41% | 29.9% | 20% | 6% | 2.2% | 0.73% | 0.12% |
| Mar 2026 | 41.3% | 30.4% | 20.4% | 5% | 1.9% | 0.9% | 0.11% |
| Apr 2026 | 45.3% | 27.6% | 18.4% | 5.5% | 2% | 1% | 0.09% |
| May 2026 | 39.9% | 36.3% | 16.2% | 4.9% | 1.8% | 0.88% | 0.08% |
| Jun 2026 | 43.3% | 26.6% | 21.7% | 5.3% | 1.8% | 1.2% | 0.08% |
| Jul 2026 | 43.6% | 26.5% | 21.7% | 5.3% | 1.8% | 0.98% | 0.09% |
| Aug 2026 | 41.4% | 30.5% | 20.4% | 5% | 1.8% | 0.76% | 0.08% |
| Sep 2026 | 44.4% | 26.5% | 21.7% | 4.4% | 2.2% | 0.65% | 0.08% |
How has the 100% and BaByliss comparison changed over the last 12 months?
3 findings
- BaByliss was ahead of 100% in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 100%’s estimated Share of Search among argan Oil brands worldwide moved from 0.55% to 0.65%, and its estimated monthly branded searches moved from 7.7K to 9.1K.
- Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among argan Oil brands worldwide moved from 43.3% to 44.4%, and its estimated monthly branded searches moved from 610K to 616K.
How did search popularity change for argan Oil brands worldwide in September 2026?
2 changes
In September 2026, BaByliss gained estimated Share of Search among argan Oil brands worldwide, from 41.4% to 44.4%.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
Other head-to-heads among argan Oil brands
How each brand is measured
Brandwave collects information about searches that people make online using 100%’s and BaByliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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