Brandwave

Argan oil brands:Which are searched most?

In September 2026, Moroccanoil was the most searched among argan oil brands worldwide, with an estimated 368K branded searches and 50.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Moroccanoil50.4%
  2. Herbal Essences41.2%
  3. OGX8.3%
  4. Milkshake0.14%

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Share of SearchLeaderboard

Compare the argan oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among argan oil brands worldwide, by month

Share of Search by month for Moroccanoil, Herbal Essences, OGX. The figures are in the table below the chart.

View monthly share of search table
MonthMoroccanoilHerbal EssencesOGXMilkshake
Oct 202559.4%32.5%8%0.21%
Nov 202563.1%28.2%8.5%0.18%
Dec 202563.1%28.2%8.5%0.17%
Jan 202658.3%31.9%9.6%0.23%
Feb 202653.4%35.7%10.7%0.22%
Mar 202654.4%36.4%9%0.19%
Apr 202653.4%35.7%10.7%0.18%
May 202663.1%28.2%8.5%0.13%
Jun 202649.5%40.5%9.9%0.15%
Jul 202649.4%40.4%9.9%0.16%
Aug 202654.5%36.4%9%0.14%
Sep 202650.4%41.2%8.3%0.14%

This month’s ranking, September 2026

  1. 1.Moroccanoil

    50.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Herbal Essences

    41.2%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +4.8 points.

  3. 3.OGX

    8.3%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Milkshake

    0.14%

    Held 4th. 1.1K estimated branded searches, -10.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among argan oil brands worldwide?

In September 2026, Moroccanoil was the most searched among argan oil brands worldwide, with an estimated 368K branded searches and 50.4% estimated Share of Search within this set. Herbal Essences is in 2nd place, 9.2 percentage points behind at 41.2% Share of Search.

Global argan oil brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Moroccanoil59.4% → 50.4%63.1%May 202649.4%Jul 20261st
Herbal Essences32.5% → 41.2%41.2%Sep 202628.2%Nov 20252nd
OGX8% → 8.3%10.7%Apr 20268%Oct 20253rd
Milkshake0.21% → 0.14%0.23%Jan 20260.13%May 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among argan oil brands worldwide decreased from 59.4% to 50.4%.
  • Across the 12 months ending September 2026, Herbal Essences’ estimated Share of Search among argan oil brands worldwide increased from 32.5% to 41.2%.
  • Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among argan oil brands worldwide peaked at 63.1% in May 2026 and was lowest at 49.4% in July 2026.
  • Across the 12 months ending September 2026, Herbal Essences’ estimated Share of Search among argan oil brands worldwide peaked at 41.2% in September 2026 and was lowest at 28.2% in November 2025.
  • Across the 12 months ending September 2026, OGX’s estimated Share of Search among argan oil brands worldwide peaked at 10.7% in April 2026 and was lowest at 8% in October 2025.
  • Across the 12 months ending September 2026, OGX and Milkshake held steady: their estimated Share of Search among argan oil brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for argan oil brands worldwide in September 2026?

  1. In September 2026, Herbal Essences gained estimated Share of Search among argan oil brands worldwide, from 36.4% to 41.2%.

  2. In September 2026, Moroccanoil lost estimated Share of Search among argan oil brands worldwide, from 54.5% to 50.4%.

  3. In September 2026, OGX lost estimated Share of Search among argan oil brands worldwide, from 9% to 8.3%.

  4. Estimated monthly branded searches for Milkshake worldwide fell 32.7% over 12 measured months, from 1.6K to 1.1K in September 2026.

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