Brandwave

How popular isHerbal Essences in search?

In September 2026, there were an estimated 301K branded searches for Herbal Essences worldwide which is up 22.4% over the last 12 months. Herbal Essences holds 41.2% estimated Share of Search among argan oil brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Moroccanoil50.4%
  2. Herbal Essences41.2%
  3. OGX8.3%
  4. Milkshake0.14%
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Which argan oil brands compete with Herbal Essences?

Herbal Essences against argan oil brands worldwide, by month

Share of Search by month for Moroccanoil, Herbal Essences, OGX. The figures are in the table below the chart.

View monthly share of search table
MonthMoroccanoilHerbal EssencesOGXMilkshake
Oct 202559.4%32.5%8%0.21%
Nov 202563.1%28.2%8.5%0.18%
Dec 202563.1%28.2%8.5%0.17%
Jan 202658.3%31.9%9.6%0.23%
Feb 202653.4%35.7%10.7%0.22%
Mar 202654.4%36.4%9%0.19%
Apr 202653.4%35.7%10.7%0.18%
May 202663.1%28.2%8.5%0.13%
Jun 202649.5%40.5%9.9%0.15%
Jul 202649.4%40.4%9.9%0.16%
Aug 202654.5%36.4%9%0.14%
Sep 202650.4%41.2%8.3%0.14%

  1. 1.Moroccanoil

    50.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Herbal Essences

    41.2%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +4.8 points.

  3. 3.OGX

    8.3%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Milkshake

    0.14%

    Held 4th. 1.1K estimated branded searches, -10.3% vs prior month. Share 0 points.

Compare search popularity between Herbal Essences and its closest rivals

Every comparison with Herbal Essences

How has branded search demand for Herbal Essences changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Herbal Essences worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Herbal Essences’ estimated Share of Search among argan oil brands worldwide increased from 32.5% to 41.2%.
  • Across the 12 months ending September 2026, Herbal Essences’ estimated Share of Search among argan oil brands worldwide peaked at 41.2% in September 2026 and was lowest at 28.2% in November 2025.

How did search popularity change for argan oil brands worldwide in September 2026?

  1. In September 2026, Herbal Essences gained estimated Share of Search among argan oil brands worldwide, from 36.4% to 41.2%.

  2. In September 2026, Moroccanoil lost estimated Share of Search among argan oil brands worldwide, from 54.5% to 50.4%.

  3. In September 2026, OGX lost estimated Share of Search among argan oil brands worldwide, from 9% to 8.3%.

  4. Estimated monthly branded searches for Milkshake worldwide fell 32.7% over 12 measured months, from 1.6K to 1.1K in September 2026.

Where does Herbal Essences compete?

Herbal Essences is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shampoo brands2nd of 526.2%Show ranking
Conditioner brands2nd of 528.4%Show ranking
Argan oil brands2nd of 441.2%Shown above

How is Herbal Essences measured?

Brandwave collects information about searches that people make online using Herbal Essences’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • herbal essences

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How the Brand Demand Index is measured

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