Brandwave

How popular isOGX in search?

In September 2026, there were an estimated 60.5K branded searches for OGX worldwide which held steady over the last 12 months. OGX holds 8.3% estimated Share of Search among argan oil brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Moroccanoil50.4%
  2. Herbal Essences41.2%
  3. OGX8.3%
  4. Milkshake0.14%
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Which argan oil brands compete with OGX?

OGX against argan oil brands worldwide, by month

Share of Search by month for Moroccanoil, Herbal Essences, OGX. The figures are in the table below the chart.

View monthly share of search table
MonthMoroccanoilHerbal EssencesOGXMilkshake
Oct 202559.4%32.5%8%0.21%
Nov 202563.1%28.2%8.5%0.18%
Dec 202563.1%28.2%8.5%0.17%
Jan 202658.3%31.9%9.6%0.23%
Feb 202653.4%35.7%10.7%0.22%
Mar 202654.4%36.4%9%0.19%
Apr 202653.4%35.7%10.7%0.18%
May 202663.1%28.2%8.5%0.13%
Jun 202649.5%40.5%9.9%0.15%
Jul 202649.4%40.4%9.9%0.16%
Aug 202654.5%36.4%9%0.14%
Sep 202650.4%41.2%8.3%0.14%

  1. 1.Moroccanoil

    50.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Herbal Essences

    41.2%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +4.8 points.

  3. 3.OGX

    8.3%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Milkshake

    0.14%

    Held 4th. 1.1K estimated branded searches, -10.3% vs prior month. Share 0 points.

Compare search popularity between OGX and its closest rivals

Every comparison with OGX

How has branded search demand for OGX changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for OGX worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, OGX’s estimated Share of Search among argan oil brands worldwide peaked at 10.7% in April 2026 and was lowest at 8% in October 2025.

How did search popularity change for argan oil brands worldwide in September 2026?

  1. In September 2026, Herbal Essences gained estimated Share of Search among argan oil brands worldwide, from 36.4% to 41.2%.

  2. In September 2026, Moroccanoil lost estimated Share of Search among argan oil brands worldwide, from 54.5% to 50.4%.

  3. In September 2026, OGX lost estimated Share of Search among argan oil brands worldwide, from 9% to 8.3%.

  4. Estimated monthly branded searches for Milkshake worldwide fell 32.7% over 12 measured months, from 1.6K to 1.1K in September 2026.

Where does OGX compete?

OGX is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shampoo brands5th of 55.3%Show ranking
Conditioner brands4th of 55.7%Show ranking
Argan oil brands3rd of 48.3%Shown above

How is OGX measured?

Brandwave collects information about searches that people make online using OGX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ogx

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How the Brand Demand Index is measured

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