Milkshake vs OGX:Which is searched more?
In September 2026, OGX had more branded searches than Milkshake among argan oil brands worldwide. OGX was estimated to have 60.5K branded searches compared to Milkshake’s 1.1K, and held an 8.3% Share of Search versus Milkshake’s 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Milkshake or OGX?
Compare the argan oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OGX, Milkshake. The figures are in the table below the chart.
View monthly share of search table
| Month | Moroccanoil | Herbal Essences | OGX | Milkshake |
|---|---|---|---|---|
| Oct 2025 | 59.4% | 32.5% | 8% | 0.21% |
| Nov 2025 | 63.1% | 28.2% | 8.5% | 0.18% |
| Dec 2025 | 63.1% | 28.2% | 8.5% | 0.17% |
| Jan 2026 | 58.3% | 31.9% | 9.6% | 0.23% |
| Feb 2026 | 53.4% | 35.7% | 10.7% | 0.22% |
| Mar 2026 | 54.4% | 36.4% | 9% | 0.19% |
| Apr 2026 | 53.4% | 35.7% | 10.7% | 0.18% |
| May 2026 | 63.1% | 28.2% | 8.5% | 0.13% |
| Jun 2026 | 49.5% | 40.5% | 9.9% | 0.15% |
| Jul 2026 | 49.4% | 40.4% | 9.9% | 0.16% |
| Aug 2026 | 54.5% | 36.4% | 9% | 0.14% |
| Sep 2026 | 50.4% | 41.2% | 8.3% | 0.14% |
How has the Milkshake and OGX comparison changed over the last 12 months?
3 findings
- OGX was ahead of Milkshake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milkshake’s estimated Share of Search among argan oil brands worldwide moved from 0.21% to 0.14%, and its estimated monthly branded searches moved from 1.6K to 1.1K.
- Across the 12 months ending September 2026, OGX’s estimated Share of Search among argan oil brands worldwide moved from 8% to 8.3%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for argan oil brands worldwide in September 2026?
2 changes
In September 2026, OGX lost estimated Share of Search among argan oil brands worldwide, from 9% to 8.3%.
Estimated monthly branded searches for Milkshake worldwide fell 32.7% over 12 measured months, from 1.6K to 1.1K in September 2026.
Other head-to-heads among argan oil brands
How each brand is measured
Brandwave collects information about searches that people make online using Milkshake’s and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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