Brandwave

How popular isMoroccanoil in search?

In September 2026, there were an estimated 368K branded searches for Moroccanoil worldwide which is down 18.2% over the last 12 months. Moroccanoil holds 50.4% estimated Share of Search among argan oil brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Moroccanoil50.4%
  2. Herbal Essences41.2%
  3. OGX8.3%
  4. Milkshake0.14%
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Which argan oil brands compete with Moroccanoil?

Moroccanoil against argan oil brands worldwide, by month

Share of Search by month for Moroccanoil, Herbal Essences, OGX. The figures are in the table below the chart.

View monthly share of search table
MonthMoroccanoilHerbal EssencesOGXMilkshake
Oct 202559.4%32.5%8%0.21%
Nov 202563.1%28.2%8.5%0.18%
Dec 202563.1%28.2%8.5%0.17%
Jan 202658.3%31.9%9.6%0.23%
Feb 202653.4%35.7%10.7%0.22%
Mar 202654.4%36.4%9%0.19%
Apr 202653.4%35.7%10.7%0.18%
May 202663.1%28.2%8.5%0.13%
Jun 202649.5%40.5%9.9%0.15%
Jul 202649.4%40.4%9.9%0.16%
Aug 202654.5%36.4%9%0.14%
Sep 202650.4%41.2%8.3%0.14%

  1. 1.Moroccanoil

    50.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Herbal Essences

    41.2%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +4.8 points.

  3. 3.OGX

    8.3%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Milkshake

    0.14%

    Held 4th. 1.1K estimated branded searches, -10.3% vs prior month. Share 0 points.

Compare search popularity between Moroccanoil and its closest rivals

Every comparison with Moroccanoil

How has branded search demand for Moroccanoil changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Moroccanoil worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among argan oil brands worldwide decreased from 59.4% to 50.4%.
  • Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among argan oil brands worldwide peaked at 63.1% in May 2026 and was lowest at 49.4% in July 2026.

How did search popularity change for argan oil brands worldwide in September 2026?

  1. In September 2026, Herbal Essences gained estimated Share of Search among argan oil brands worldwide, from 36.4% to 41.2%.

  2. In September 2026, Moroccanoil lost estimated Share of Search among argan oil brands worldwide, from 54.5% to 50.4%.

  3. In September 2026, OGX lost estimated Share of Search among argan oil brands worldwide, from 9% to 8.3%.

  4. Estimated monthly branded searches for Milkshake worldwide fell 32.7% over 12 measured months, from 1.6K to 1.1K in September 2026.

Where does Moroccanoil compete?

Moroccanoil is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Professional haircare and styling brands4th of 89.3%Show ranking
Hair mask brands3rd of 511.9%Show ranking
Hair serum brands3rd of 511.9%Show ranking
Argan oil brands1st of 450.4%Shown above

How is Moroccanoil measured?

Brandwave collects information about searches that people make online using Moroccanoil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • moroccanoil

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How the Brand Demand Index is measured

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