Brandwave

100% vs ClosetMaid:Which is searched more?

In September 2026, ClosetMaid had more branded searches than 100% among tie Rack brands worldwide. ClosetMaid was estimated to have 29K branded searches compared to 100%’s 9.1K, and held a 0.05% Share of Search versus 100%’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among tie Rack brands worldwide in September 2026Which is more popular in search, 100% or ClosetMaid?
100%0.02%9.1K searches
vs
ClosetMaid0.05%29K searches
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Which is more popular in search, 100% or ClosetMaid?

Compare the tie rack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

100% and ClosetMaid among tie Rack brands worldwide, by month

Share of Search by month for ClosetMaid, 100%. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAClosetMaidCircular100%
Oct 202599.9%0.05%0.02%0.01%
Nov 202599.9%0.05%0.02%0.02%
Dec 202599.9%0.05%0.02%0.01%
Jan 202699.9%0.06%0.02%0.01%
Feb 202699.9%0.07%0.02%0.02%
Mar 202699.9%0.07%0.02%0.03%
Apr 202699.9%0.06%0.02%0.03%
May 202699.9%0.06%0.02%0.03%
Jun 202699.9%0.06%0.02%0.04%
Jul 202699.9%0.06%0.02%0.03%
Aug 202699.9%0.06%0.02%0.02%
Sep 202699.9%0.05%0.02%0.02%

How has the 100% and ClosetMaid comparison changed over the last 12 months?

  • ClosetMaid was ahead of 100% in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 100%’s estimated Share of Search among tie Rack brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 7.7K to 9.1K.
  • Across the 12 months ending September 2026, ClosetMaid’s estimated Share of Search among tie Rack brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 29.5K to 29K.

How did search popularity change for tie Rack brands worldwide in September 2026?

  1. In September 2026, 100% fell from 3rd to 4th among tie Rack brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using 100%’s and ClosetMaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

100%

6 branded search terms

  • 100% cycling sunglasses
  • 100% eyewear
  • 100% sports sunglasses
  • 100% sunglasses
  • 100percent sunglasses
  • sports sunglasses 100%

ClosetMaid

2 branded search terms

  • closet maid
  • closetmaid shelving

How the Brand Demand Index is measured

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