How popular isAirbnb in search?
In September 2026, there were an estimated 37.2M branded searches for Airbnb worldwide which held steady over the last 12 months. Airbnb holds 95.2% estimated Share of Search among key Lock Box brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which key Lock Box brands compete with Airbnb?
Share of Search by month for Airbnb, Smart. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Smart | Kidde | 100% |
|---|---|---|---|---|
| Oct 2025 | 95.2% | 4.7% | 0.08% | 0.02% |
| Nov 2025 | 95.2% | 4.7% | 0.08% | 0.02% |
| Dec 2025 | 95.2% | 4.7% | 0.08% | 0.02% |
| Jan 2026 | 96% | 3.9% | 0.09% | 0.02% |
| Feb 2026 | 95.2% | 4.7% | 0.08% | 0.02% |
| Mar 2026 | 96% | 3.9% | 0.07% | 0.03% |
| Apr 2026 | 96% | 3.9% | 0.07% | 0.03% |
| May 2026 | 96% | 3.9% | 0.07% | 0.03% |
| Jun 2026 | 96% | 3.9% | 0.06% | 0.03% |
| Jul 2026 | 97.3% | 2.6% | 0.05% | 0.02% |
| Aug 2026 | 96.1% | 3.9% | 0.06% | 0.02% |
| Sep 2026 | 95.2% | 4.7% | 0.08% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.2% | 37.2M | -18.2% | -0.8 points | |
| 2, held 2nd | 4.7% | 1.8M | 0% | +0.8 points | |
| 3, held 3rd | 0.08% | 33.1K | +22.1% | 0 points | |
| 4, held 4th | 0.02% | 9.1K | -19.5% | 0 points |
1.
Airbnb95.2%
Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -0.8 points.
2.
Smart4.7%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Kidde
0.08%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
4.
100%0.02%
Held 4th. 9.1K estimated branded searches, -19.5% vs prior month. Share 0 points.
Compare search popularity between Airbnb and its closest rivals
How has branded search demand for Airbnb changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Airbnb worldwide held steady at 37.2M.
- Across the 12 months ending September 2026, Airbnb’s estimated Share of Search among key Lock Box brands worldwide peaked at 97.3% in July 2026 and was lowest at 95.2% in September 2026.
How did search popularity change for key Lock Box brands worldwide in September 2026?
3 changes
In September 2026, Smart gained estimated Share of Search among key Lock Box brands worldwide, from 3.9% to 4.7%.
In September 2026, Airbnb lost estimated Share of Search among key Lock Box brands worldwide, from 96.1% to 95.2%.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
Where does Airbnb compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Snowshoe brands | 2nd of 5 | 38.9% | Show ranking |
| Holiday rental platforms | 1st of 5 | 78.2% | Show ranking |
| Holiday home rentals | 1st of 3 | 78.4% | Show ranking |
| Wedding Venues | 1st of 4 | 92.4% | Show ranking |
| Key Lock Box brands | 1st of 4 | 95.2% | Shown above |
How is Airbnb measured?
Brandwave collects information about searches that people make online using Airbnb’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- airbnb
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Is Airbnb your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.