Brandwave

How popular isAirbnb in search?

In September 2026, there were an estimated 37.2M branded searches for Airbnb worldwide which held steady over the last 12 months. Airbnb holds 38.9% estimated Share of Search among snowshoe brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Reddit58.2%
  2. Airbnb38.9%
  3. Vrbo2.9%
  4. MAC0.08%
  5. Summit<0.01%
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Which snowshoe brands compete with Airbnb?

Airbnb against snowshoe brands worldwide, by month

Share of Search by month for Reddit, Airbnb, Vrbo. The figures are in the table below the chart.

View monthly share of search table
MonthRedditAirbnbVrboMACSummit
Oct 202553.2%43.5%3.2%0.09%<0.01%
Nov 202553.2%43.5%3.2%0.13%<0.01%
Dec 202553.2%43.5%3.2%0.13%<0.01%
Jan 202652.8%43.2%3.9%0.07%<0.01%
Feb 202657.3%38.4%4.2%0.08%<0.01%
Mar 202652.8%43.2%3.9%0.07%<0.01%
Apr 202653.2%43.5%3.2%0.07%<0.01%
May 202653.2%43.5%3.2%0.07%<0.01%
Jun 202652.8%43.2%3.9%0.06%<0.01%
Jul 202648.2%48.2%3.5%0.06%<0.01%
Aug 202658.2%38.9%2.9%0.06%<0.01%
Sep 202658.2%38.9%2.9%0.08%<0.01%

  1. 1.Reddit

    58.2%

    Held 1st. 55.6M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Airbnb

    38.9%

    Held 2nd. 37.2M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Vrbo

    2.9%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.MAC

    0.08%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Summit

    <0.01%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Airbnb and its closest rivals

Every comparison with Airbnb

How has branded search demand for Airbnb changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Airbnb worldwide held steady at 37.2M.
  • Across the 12 months ending September 2026, Airbnb’s estimated Share of Search among snowshoe brands worldwide decreased from 43.5% to 38.9%.
  • Across the 12 months ending September 2026, Airbnb’s estimated Share of Search among snowshoe brands worldwide peaked at 48.2% in July 2026 and was lowest at 38.4% in February 2026.

How did search popularity change for snowshoe brands worldwide in September 2026?

  1. Estimated monthly branded searches for Summit worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

  2. Estimated monthly branded searches for Reddit worldwide rose 22.2% over 12 measured months, from 45.5M to 55.6M in September 2026.

Where does Airbnb compete?

Airbnb is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Snowshoe brands2nd of 538.9%Shown above
Holiday rental platforms1st of 578.2%Show ranking
Holiday home rentals1st of 378.4%Show ranking
Wedding Venues1st of 492.4%Show ranking
Key Lock Box brands1st of 495.2%Show ranking

How is Airbnb measured?

Brandwave collects information about searches that people make online using Airbnb’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • airbnb

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How the Brand Demand Index is measured

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