How popular isAirbnb in search?
In August 2026, there were an estimated 45.5M branded searches for Airbnb worldwide which is up 22.3% over the last 11 months. Airbnb holds 92.8% estimated Share of Search among holiday rental platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Airbnb92.8%Vrbo6.8%
HomeToGo0.22%
Booking.com0.15%
Plum Guide0.05%
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Which holiday rental platforms compete with Airbnb?
Share of Search by month for Airbnb, Vrbo. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Vrbo | HomeToGo | Booking.com | Plum Guide |
|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 6.8% | 0.23% | 0.18% | 0.05% |
| Nov 2025 | 92.8% | 6.8% | 0.18% | 0.18% | 0.04% |
| Dec 2025 | 92.8% | 6.8% | 0.18% | 0.18% | 0.04% |
| Jan 2026 | 91.3% | 8.2% | 0.27% | 0.15% | 0.04% |
| Feb 2026 | 89.7% | 9.9% | 0.27% | 0.15% | 0.04% |
| Mar 2026 | 91.4% | 8.2% | 0.22% | 0.15% | 0.04% |
| Apr 2026 | 92.8% | 6.8% | 0.18% | 0.15% | 0.05% |
| May 2026 | 92.8% | 6.8% | 0.18% | 0.15% | 0.05% |
| Jun 2026 | 91.4% | 8.2% | 0.22% | 0.15% | 0.04% |
| Jul 2026 | 92.8% | 6.8% | 0.23% | 0.12% | 0.04% |
| Aug 2026 | 92.8% | 6.8% | 0.22% | 0.15% | 0.05% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.8% | 45.5M | -18.2% | 0 points | |
| 2, held 2nd | 6.8% | 3.4M | -18.1% | 0 points | |
| 3, held 3rd | 0.22% | 110K | -18.5% | 0 points | |
| 4, held 4th | 0.15% | 74K | 0% | 0 points | |
| 5, held 5th | 0.05% | 22.2K | 0% | 0 points |
1.
Airbnb92.8%
Held 1st. 45.5M estimated branded searches, -18.2% vs prior month. Share 0 points.
2.
6.8%
Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share 0 points.
3.
HomeToGo0.22%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.
0.15%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
0.05%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Airbnb and its closest rivals
How has branded search demand for Airbnb changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Airbnb worldwide rose from 37.2M to 45.5M.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday rental platforms worldwide peaked at 92.8% in July 2026 and was lowest at 89.7% in February 2026.
How did search popularity change for holiday rental platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Plum Guide worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Airbnb worldwide rose 22.3% over 11 measured months, from 37.2M to 45.5M in August 2026.
Estimated monthly branded searches for Vrbo worldwide rose 22.3% over 11 measured months, from 2.7M to 3.4M in August 2026.
Estimated monthly branded searches for HomeToGo worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
How is Airbnb measured?
Brandwave collects information about searches that people make online using Airbnb’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- airbnb
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Is Airbnb your brand?
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