Brands owned byBooking Holdings
The business behind Booking.com and Agoda.
Brand competitors
These brands are measured alongside Booking Holdings’ in the same sets.
1st place in Holiday rental platforms worldwide estimated Share of Search at 92.8% in Aug 2026.
A brand of Trip.com Group.
1st place in Online travel agencies worldwide estimated Share of Search at 73.3% in Aug 2026.
2nd place in Online travel agencies worldwide estimated Share of Search at 14.7% in Aug 2026.
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