Brandwave

How popular isSkyscanner in search?

In August 2026, there were an estimated 45.5M branded searches for Skyscanner worldwide which held steady over the last 11 months. Skyscanner holds 49.1% estimated Share of Search among flight comparison sites worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Flights49.1%
  2. Skyscanner49.1%
  3. Momondo1.6%
  4. Kiwi.com0.15%
  5. Kayak<0.01%
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Where does Skyscanner compete?

Skyscanner is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Flight comparison sites2nd of 549.1%Shown below
Online travel agencies1st of 673.3%Show ranking

Which flight comparison sites compete with Skyscanner?

Skyscanner against flight comparison sites worldwide, by month

Share of Search by month for Google Flights, Skyscanner. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FlightsSkyscannerMomondoKiwi.comKayak
Oct 202549%49%2%0.07%<0.01%
Nov 202549.2%49.2%1.6%0.07%<0.01%
Dec 202554%44.1%1.8%0.07%<0.01%
Jan 202649%49%2%0.07%<0.01%
Feb 202649%49%2%0.08%<0.01%
Mar 202654%44.2%1.8%0.09%0.01%
Apr 202649.1%49.1%1.6%0.08%0.01%
May 202649.1%49.1%1.6%0.08%0.01%
Jun 202649.1%49.1%1.6%0.08%<0.01%
Jul 202649%49%2%0.12%<0.01%
Aug 202649.1%49.1%1.6%0.15%<0.01%
Sep 2026—————

  1. 1.Google Flights

    49.1%

    Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Skyscanner

    49.1%

    Held 2nd. 45.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Momondo

    1.6%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -0.3 points.

  4. 4.Kiwi.com

    0.15%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Kayak

    <0.01%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Skyscanner and its closest rivals

How has branded search demand for Skyscanner changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Skyscanner worldwide held steady at 45.5M.
  • Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among flight comparison sites worldwide peaked at 49.2% in November 2025 and was lowest at 44.1% in December 2025.

How did search popularity change for flight comparison sites worldwide in August 2026?

  1. Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026.

  2. Estimated monthly branded searches for Momondo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is Skyscanner measured?

Brandwave collects information about searches that people make online using Skyscanner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • skyscanner

How the Brand Demand Index is measured

Who owns Skyscanner?

Skyscanner is owned by Trip.com Group. Brandwave also tracks Trip.com, owned by the same company, worldwide.

Do you work for Skyscanner? To request corrections or removal please contact us via our support page and we will be happy to assist.

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