Brandwave

How popular isKayak in search?

In August 2026, there were an estimated 8.1K branded searches for Kayak worldwide which held steady over the last 11 months. Kayak holds <0.01% estimated Share of Search among flight comparison sites worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Flights49.1%
  2. Skyscanner49.1%
  3. Momondo1.6%
  4. Kiwi.com0.15%
  5. Kayak<0.01%
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Which flight comparison sites compete with Kayak?

Kayak against flight comparison sites worldwide, by month

Share of Search by month for Google Flights, Skyscanner, Kayak. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FlightsSkyscannerMomondoKiwi.comKayak
Oct 202549%49%2%0.07%<0.01%
Nov 202549.2%49.2%1.6%0.07%<0.01%
Dec 202554%44.1%1.8%0.07%<0.01%
Jan 202649%49%2%0.07%<0.01%
Feb 202649%49%2%0.08%<0.01%
Mar 202654%44.2%1.8%0.09%0.01%
Apr 202649.1%49.1%1.6%0.08%0.01%
May 202649.1%49.1%1.6%0.08%0.01%
Jun 202649.1%49.1%1.6%0.08%<0.01%
Jul 202649%49%2%0.12%<0.01%
Aug 202649.1%49.1%1.6%0.15%<0.01%
Sep 2026—————

  1. 1.Google Flights

    49.1%

    Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Skyscanner

    49.1%

    Held 2nd. 45.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Momondo

    1.6%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -0.3 points.

  4. 4.Kiwi.com

    0.15%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Kayak

    <0.01%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kayak and its closest rivals

How has branded search demand for Kayak changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kayak worldwide held steady at 8.1K.
  • Across the 11 months ending August 2026, Kayak’s estimated Share of Search among flight comparison sites worldwide held steady at <0.01%.

How did search popularity change for flight comparison sites worldwide in August 2026?

  1. Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026.

  2. Estimated monthly branded searches for Momondo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does Kayak compete?

Kayak is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Flight comparison sites5th of 5<0.01%Shown above
Online travel agencies6th of 60.01%Show ranking
Travel booking platforms5th of 50.05%Show ranking

How is Kayak measured?

Brandwave collects information about searches that people make online using Kayak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kayak travel

Do you work for Kayak? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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