Kayak vs Skyscanner:Which is more popular by branded search?
In August 2026, Skyscanner had more branded searches than Kayak among flight comparison sites worldwide. Skyscanner was estimated to have 45.5M branded searches compared to Kayak’s 8.1K, and held a 49.1% Share of Search versus Kayak’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kayak or Skyscanner?
Compare the sites people compare flights on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skyscanner, Kayak. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Flights | Skyscanner | Momondo | Kiwi.com | Kayak |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 49% | 2% | 0.07% | <0.01% |
| Nov 2025 | 49.2% | 49.2% | 1.6% | 0.07% | <0.01% |
| Dec 2025 | 54% | 44.1% | 1.8% | 0.07% | <0.01% |
| Jan 2026 | 49% | 49% | 2% | 0.07% | <0.01% |
| Feb 2026 | 49% | 49% | 2% | 0.08% | <0.01% |
| Mar 2026 | 54% | 44.2% | 1.8% | 0.09% | 0.01% |
| Apr 2026 | 49.1% | 49.1% | 1.6% | 0.08% | 0.01% |
| May 2026 | 49.1% | 49.1% | 1.6% | 0.08% | 0.01% |
| Jun 2026 | 49.1% | 49.1% | 1.6% | 0.08% | <0.01% |
| Jul 2026 | 49% | 49% | 2% | 0.12% | <0.01% |
| Aug 2026 | 49.1% | 49.1% | 1.6% | 0.15% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Kayak and Skyscanner comparison changed over the last 12 months?
3 findings
- Skyscanner was ahead of Kayak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kayak’s estimated Share of Search among flight comparison sites worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among flight comparison sites worldwide moved from 49% to 49.1%, and its estimated monthly branded searches held steady at 45.5M.
How did search popularity change for flight comparison sites worldwide in August 2026?
0 changes
Neither Kayak nor Skyscanner moved beyond provider rounding among flight comparison sites in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kayak’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kayak
1 branded search term
- kayak travel
Skyscanner
1 branded search term
- skyscanner
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