Brandwave

Flight comparison sites:Which brands are most popular in search?

Google Flights and Skyscanner share the highest estimated Share of Search among flight comparison sites worldwide, at 49.1% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Flights49.1%
  2. Skyscanner49.1%
  3. Momondo1.6%
  4. Kiwi.com0.15%
  5. Kayak<0.01%

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Share of SearchLeaderboard

Compare the sites people compare flights on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flight comparison sites worldwide, by month

Share of Search by month for Google Flights, Skyscanner. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FlightsSkyscannerMomondoKiwi.comKayak
Oct 202549%49%2%0.07%<0.01%
Nov 202549.2%49.2%1.6%0.07%<0.01%
Dec 202554%44.1%1.8%0.07%<0.01%
Jan 202649%49%2%0.07%<0.01%
Feb 202649%49%2%0.08%<0.01%
Mar 202654%44.2%1.8%0.09%0.01%
Apr 202649.1%49.1%1.6%0.08%0.01%
May 202649.1%49.1%1.6%0.08%0.01%
Jun 202649.1%49.1%1.6%0.08%<0.01%
Jul 202649%49%2%0.12%<0.01%
Aug 202649.1%49.1%1.6%0.15%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google Flights

    49.1%

    Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Skyscanner

    49.1%

    Held 2nd. 45.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Momondo

    1.6%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -0.3 points.

  4. 4.Kiwi.com

    0.15%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Kayak

    <0.01%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among flight comparison sites worldwide?

Google Flights and Skyscanner share the highest estimated Share of Search among flight comparison sites worldwide, at 49.1% in August 2026.

Global flight comparison sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Flights49% → 49.1%54%Dec 202549%Jul 20261st
Skyscanner49% → 49.1%49.2%Nov 202544.1%Dec 20252nd
Momondo2% → 1.6%2%Jan 20261.6%Aug 20263rd
Kiwi.com0.07% → 0.15%0.15%Aug 20260.07%Oct 20254th
Kayak<0.01%0.01%Mar 2026<0.01%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Flights’ estimated Share of Search among flight comparison sites worldwide peaked at 54% in December 2025 and was lowest at 49% in July 2026.
  • Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among flight comparison sites worldwide peaked at 49.2% in November 2025 and was lowest at 44.1% in December 2025.
  • Across the 11 months ending August 2026, Google Flights, Skyscanner, Momondo, Kiwi.com and Kayak held steady: their estimated Share of Search among flight comparison sites worldwide each moved less than 0.5 percentage points.

How did search popularity change for flight comparison sites worldwide in August 2026?

  1. Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026.

  2. Estimated monthly branded searches for Momondo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How the Brand Demand Index is measured

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