Brandwave

How popular isKayak in search?

In August 2026, there were an estimated 8.1K branded searches for Kayak worldwide which held steady over the last 11 months. Kayak holds 0.01% estimated Share of Search among online travel agencies worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Skyscanner73.3%
  2. Expedia14.7%
  3. Agoda9.9%
  4. Trip.com2%
  5. Booking.com0.12%
  6. Kayak0.01%
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Which online travel agencies compete with Kayak?

Kayak against online travel agencies worldwide, by month

Share of Search by month for Skyscanner, Expedia, Agoda, Kayak. The figures are in the table below the chart.

View monthly share of search table
MonthSkyscannerExpediaAgodaTrip.comBooking.comKayak
Oct 202577.3%12.7%8.5%1.4%0.13%0.01%
Nov 202577.5%12.7%8.5%1.1%0.13%0.01%
Dec 202573.8%14.8%9.9%1.3%0.15%0.01%
Jan 202677.5%12.7%8.5%1.1%0.1%<0.01%
Feb 202675.4%15.1%8.3%1.1%0.1%0.01%
Mar 202674.9%15.1%8.2%1.6%0.12%0.02%
Apr 202675.1%15.1%8.3%1.4%0.12%0.02%
May 202673.8%14.8%9.9%1.3%0.12%0.02%
Jun 202675.2%15.1%8.3%1.4%0.12%0.01%
Jul 202674.9%15.1%8.2%1.6%0.12%0.01%
Aug 202673.3%14.7%9.9%2%0.12%0.01%
Sep 2026——————

  1. 1.Skyscanner

    73.3%

    Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Expedia

    14.7%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Agoda

    9.9%

    Held 3rd. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  4. 4.Trip.com

    2%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.3 points.

  5. 5.Booking.com

    0.12%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kayak

    0.01%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kayak and its closest rivals

How has branded search demand for Kayak changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kayak worldwide held steady at 8.1K.
  • Across the 11 months ending August 2026, Kayak’s estimated Share of Search among online travel agencies worldwide held steady at 0.01%.

How did search popularity change for online travel agencies worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among online travel agencies worldwide, from 8.2% to 9.9%.

  2. In August 2026, Skyscanner lost estimated Share of Search among online travel agencies worldwide, from 74.9% to 73.3%.

  3. Trip.com’s estimated Share of Search among online travel agencies worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.

  4. Estimated monthly branded searches for Expedia worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

Where does Kayak compete?

Kayak is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Flight comparison sites5th of 5<0.01%Show ranking
Online travel agencies6th of 60.01%Shown above
Travel booking platforms5th of 50.05%Show ranking

How is Kayak measured?

Brandwave collects information about searches that people make online using Kayak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kayak travel

Do you work for Kayak? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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