Brandwave

How popular isBooking.com in search?

In August 2026, there were an estimated 74K branded searches for Booking.com worldwide which held steady over the last 11 months. Booking.com holds 0.12% estimated Share of Search among online travel agencies worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Skyscanner73.3%
  2. Expedia14.7%
  3. Agoda9.9%
  4. Trip.com2%
  5. Booking.com0.12%
  6. Kayak0.01%
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Which online travel agencies compete with Booking.com?

Booking.com against online travel agencies worldwide, by month

Share of Search by month for Skyscanner, Expedia, Agoda, Booking.com. The figures are in the table below the chart.

View monthly share of search table
MonthSkyscannerExpediaAgodaTrip.comBooking.comKayak
Oct 202577.3%12.7%8.5%1.4%0.13%0.01%
Nov 202577.5%12.7%8.5%1.1%0.13%0.01%
Dec 202573.8%14.8%9.9%1.3%0.15%0.01%
Jan 202677.5%12.7%8.5%1.1%0.1%<0.01%
Feb 202675.4%15.1%8.3%1.1%0.1%0.01%
Mar 202674.9%15.1%8.2%1.6%0.12%0.02%
Apr 202675.1%15.1%8.3%1.4%0.12%0.02%
May 202673.8%14.8%9.9%1.3%0.12%0.02%
Jun 202675.2%15.1%8.3%1.4%0.12%0.01%
Jul 202674.9%15.1%8.2%1.6%0.12%0.01%
Aug 202673.3%14.7%9.9%2%0.12%0.01%
Sep 2026——————

  1. 1.Skyscanner

    73.3%

    Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Expedia

    14.7%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Agoda

    9.9%

    Held 3rd. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  4. 4.Trip.com

    2%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.3 points.

  5. 5.Booking.com

    0.12%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kayak

    0.01%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Booking.com and its closest rivals

How has branded search demand for Booking.com changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Booking.com worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel agencies worldwide held steady, from 0.13% to 0.12%.

How did search popularity change for online travel agencies worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among online travel agencies worldwide, from 8.2% to 9.9%.

  2. In August 2026, Skyscanner lost estimated Share of Search among online travel agencies worldwide, from 74.9% to 73.3%.

  3. Trip.com’s estimated Share of Search among online travel agencies worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.

  4. Estimated monthly branded searches for Expedia worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

Where does Booking.com compete?

Booking.com is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online travel agencies5th of 60.12%Shown above
Holiday rental platforms4th of 50.15%Show ranking
Travel booking platforms4th of 50.45%Show ranking

How is Booking.com measured?

Brandwave collects information about searches that people make online using Booking.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bookingcom

How the Brand Demand Index is measured

Who owns Booking.com?

Booking.com is owned by Booking Holdings. Brandwave also tracks Agoda, owned by the same company, worldwide.

Do you work for Booking.com? To request corrections or removal please contact us via our support page and we will be happy to assist.

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