How popular isBooking.com in search?
In August 2026, there were an estimated 74K branded searches for Booking.com worldwide which held steady over the last 11 months. Booking.com holds 0.45% estimated Share of Search among travel booking platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which travel booking platforms compete with Booking.com?
Share of Search by month for Expedia, Agoda, Trip.com, Booking.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Expedia | Agoda | Trip.com | Booking.com | Kayak |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 37.4% | 6.1% | 0.55% | 0.06% |
| Nov 2025 | 56.5% | 37.8% | 5.1% | 0.56% | 0.05% |
| Dec 2025 | 56.5% | 37.8% | 5.1% | 0.56% | 0.05% |
| Jan 2026 | 56.5% | 37.9% | 5.1% | 0.46% | 0.04% |
| Feb 2026 | 61.4% | 33.6% | 4.5% | 0.41% | 0.05% |
| Mar 2026 | 60% | 32.8% | 6.6% | 0.49% | 0.08% |
| Apr 2026 | 60.7% | 33.2% | 5.5% | 0.49% | 0.07% |
| May 2026 | 56.5% | 37.9% | 5.1% | 0.46% | 0.06% |
| Jun 2026 | 60.8% | 33.2% | 5.5% | 0.49% | 0.05% |
| Jul 2026 | 60% | 32.8% | 6.6% | 0.49% | 0.05% |
| Aug 2026 | 55.2% | 37% | 7.4% | 0.45% | 0.05% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.2% | 9.1M | 0% | -4.9 points | |
| 2, held 2nd | 37% | 6.1M | +22.4% | +4.1 points | |
| 3, held 3rd | 7.4% | 1.2M | +22% | +0.8 points | |
| 4, held 4th | 0.45% | 74K | 0% | 0 points | |
| 5, held 5th | 0.05% | 8.1K | 0% | 0 points |
1.
Expedia55.2%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -4.9 points.
2.
Agoda37%
Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.1 points.
3.
Trip.com7.4%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.
0.45%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Kayak
0.05%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Booking.com and its closest rivals
How has branded search demand for Booking.com changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Booking.com worldwide held steady at 74K.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among travel booking platforms worldwide held steady, from 0.55% to 0.45%.
How did search popularity change for travel booking platforms worldwide in August 2026?
3 changes
In August 2026, Agoda gained estimated Share of Search among travel booking platforms worldwide, from 32.8% to 37%.
In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 6.6% to 7.4%.
In August 2026, Expedia lost estimated Share of Search among travel booking platforms worldwide, from 60% to 55.2%.
Where does Booking.com compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online travel agencies | 5th of 6 | 0.12% | Show ranking |
| Holiday rental platforms | 4th of 5 | 0.15% | Show ranking |
| Travel booking platforms | 4th of 5 | 0.45% | Shown above |
How is Booking.com measured?
Brandwave collects information about searches that people make online using Booking.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bookingcom
Who owns Booking.com?
Booking.com is owned by 
Booking Holdings. Brandwave also tracks Agoda, owned by the same company, worldwide.
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Is Booking.com your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.