Brandwave

How popular isExpedia in search?

In August 2026, there were an estimated 9.1M branded searches for Expedia worldwide which is up 22.2% over the last 11 months. Expedia holds 55.2% estimated Share of Search among travel booking platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Expedia55.2%
  2. Agoda37%
  3. Trip.com7.4%
  4. Booking.com0.45%
  5. Kayak0.05%
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Which travel booking platforms compete with Expedia?

Expedia against travel booking platforms worldwide, by month

Share of Search by month for Expedia, Agoda, Trip.com. The figures are in the table below the chart.

View monthly share of search table
MonthExpediaAgodaTrip.comBooking.comKayak
Oct 202555.9%37.4%6.1%0.55%0.06%
Nov 202556.5%37.8%5.1%0.56%0.05%
Dec 202556.5%37.8%5.1%0.56%0.05%
Jan 202656.5%37.9%5.1%0.46%0.04%
Feb 202661.4%33.6%4.5%0.41%0.05%
Mar 202660%32.8%6.6%0.49%0.08%
Apr 202660.7%33.2%5.5%0.49%0.07%
May 202656.5%37.9%5.1%0.46%0.06%
Jun 202660.8%33.2%5.5%0.49%0.05%
Jul 202660%32.8%6.6%0.49%0.05%
Aug 202655.2%37%7.4%0.45%0.05%
Sep 2026—————

  1. 1.Expedia

    55.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Agoda

    37%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  3. 3.Trip.com

    7.4%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.

  4. 4.Booking.com

    0.45%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kayak

    0.05%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Expedia and its closest rivals

How has branded search demand for Expedia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Expedia worldwide rose from 7.5M to 9.1M.
  • Across the 11 months ending August 2026, Expedia’s estimated Share of Search among travel booking platforms worldwide decreased from 55.9% to 55.2%.
  • Across the 11 months ending August 2026, Expedia’s estimated Share of Search among travel booking platforms worldwide peaked at 61.4% in February 2026 and was lowest at 55.2% in August 2026.

How did search popularity change for travel booking platforms worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among travel booking platforms worldwide, from 32.8% to 37%.

  2. In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 6.6% to 7.4%.

  3. In August 2026, Expedia lost estimated Share of Search among travel booking platforms worldwide, from 60% to 55.2%.

Where does Expedia compete?

Expedia is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online travel agencies2nd of 614.7%Show ranking
Travel booking platforms1st of 555.2%Shown above

How is Expedia measured?

Brandwave collects information about searches that people make online using Expedia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • expedia

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How the Brand Demand Index is measured

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