Brandwave

How popular isAgoda in search?

In August 2026, there were an estimated 6.1M branded searches for Agoda worldwide which is up 22.4% over the last 11 months. Agoda holds 37% estimated Share of Search among travel booking platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Expedia55.2%
  2. Agoda37%
  3. Trip.com7.4%
  4. Booking.com0.45%
  5. Kayak0.05%
Agoda website (opens in a new tab)

Follow Agoda and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which travel booking platforms compete with Agoda?

Agoda against travel booking platforms worldwide, by month

Share of Search by month for Expedia, Agoda, Trip.com. The figures are in the table below the chart.

View monthly share of search table
MonthExpediaAgodaTrip.comBooking.comKayak
Oct 202555.9%37.4%6.1%0.55%0.06%
Nov 202556.5%37.8%5.1%0.56%0.05%
Dec 202556.5%37.8%5.1%0.56%0.05%
Jan 202656.5%37.9%5.1%0.46%0.04%
Feb 202661.4%33.6%4.5%0.41%0.05%
Mar 202660%32.8%6.6%0.49%0.08%
Apr 202660.7%33.2%5.5%0.49%0.07%
May 202656.5%37.9%5.1%0.46%0.06%
Jun 202660.8%33.2%5.5%0.49%0.05%
Jul 202660%32.8%6.6%0.49%0.05%
Aug 202655.2%37%7.4%0.45%0.05%
Sep 2026—————

  1. 1.Expedia

    55.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Agoda

    37%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  3. 3.Trip.com

    7.4%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.

  4. 4.Booking.com

    0.45%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kayak

    0.05%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Agoda and its closest rivals

How has branded search demand for Agoda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Agoda worldwide rose from 5M to 6.1M.
  • Across the 11 months ending August 2026, Agoda’s estimated Share of Search among travel booking platforms worldwide peaked at 37.9% in January 2026 and was lowest at 32.8% in March 2026.

How did search popularity change for travel booking platforms worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among travel booking platforms worldwide, from 32.8% to 37%.

  2. In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 6.6% to 7.4%.

  3. In August 2026, Expedia lost estimated Share of Search among travel booking platforms worldwide, from 60% to 55.2%.

Where does Agoda compete?

Agoda is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online travel agencies3rd of 69.9%Show ranking
Travel booking platforms2nd of 537%Shown above
Hostel booking platforms1st of 691.4%Show ranking

How is Agoda measured?

Brandwave collects information about searches that people make online using Agoda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • agoda

How the Brand Demand Index is measured

Who owns Agoda?

Agoda is owned by Booking Holdings. Brandwave also tracks Booking.com, owned by the same company, worldwide.

Do you work for Agoda? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Agoda your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free