Brandwave

Hostel booking platforms:Which brands are most popular in search?

In August 2026, Agoda was the most searched among hostel booking platforms worldwide, with an estimated 6.1M branded searches and 91.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Agoda91.4%
  2. Hostelworld6.7%
  3. Generator1.4%
  4. Mad Monkey0.4%
  5. HI Hostels0.16%
  6. HostelsClub0.01%

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Share of SearchLeaderboard

Compare the hostel booking platforms guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hostel booking platforms worldwide, by month

Share of Search by month for Agoda, Hostelworld. The figures are in the table below the chart.

View monthly share of search table
MonthAgodaHostelworldGeneratorMad MonkeyHI HostelsHostelsClub
Oct 202590.9%6.7%1.6%0.6%0.16%0.02%
Nov 202591%6.7%1.6%0.49%0.16%0.02%
Dec 202591.2%6.7%1.3%0.6%0.15%0.02%
Jan 202691.5%6.7%1.1%0.49%0.15%0.01%
Feb 202691.2%6.7%1.3%0.6%0.13%0.02%
Mar 202689.5%8.1%1.6%0.59%0.19%0.02%
Apr 202689.6%8.1%1.6%0.59%0.16%0.02%
May 202691.4%6.7%1.4%0.4%0.16%0.01%
Jun 202689.7%8.1%1.6%0.4%0.21%0.01%
Jul 202689.6%8.1%1.6%0.49%0.19%0.01%
Aug 202691.4%6.7%1.4%0.4%0.16%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Agoda

    91.4%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Hostelworld

    6.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Generator

    1.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Mad Monkey

    0.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.HI Hostels

    0.16%

    Held 5th. 10.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HostelsClub

    0.01%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hostel booking platforms worldwide?

In August 2026, Agoda was the most searched among hostel booking platforms worldwide, with an estimated 6.1M branded searches and 91.4% estimated Share of Search within this set. Hostelworld is in 2nd place, 84.6 percentage points behind at 6.7% Share of Search.

Global hostel booking platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Agoda90.9% → 91.4%91.5%Jan 202689.5%Mar 20261st
Hostelworld6.7%8.1%Jun 20266.7%Oct 20252nd
Generator1.6% → 1.4%1.6%Nov 20251.1%Jan 20263rd
Mad Monkey0.6% → 0.4%0.6%Feb 20260.4%Jun 20264th
HI Hostels0.16%0.21%Jun 20260.13%Feb 20265th
HostelsClub0.02% → 0.01%0.02%Dec 20250.01%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Agoda’s estimated Share of Search among hostel booking platforms worldwide peaked at 91.5% in January 2026 and was lowest at 89.5% in March 2026.
  • Across the 11 months ending August 2026, Hostelworld’s estimated Share of Search among hostel booking platforms worldwide peaked at 8.1% in June 2026 and was lowest at 6.7% in October 2025.
  • Across the 11 months ending August 2026, Agoda, Hostelworld, Generator, Mad Monkey, HI Hostels and HostelsClub held steady: their estimated Share of Search among hostel booking platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for hostel booking platforms worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among hostel booking platforms worldwide, from 89.6% to 91.4%.

  2. In August 2026, Hostelworld lost estimated Share of Search among hostel booking platforms worldwide, from 8.1% to 6.7%.

  3. Estimated monthly branded searches for HI Hostels worldwide rose 24.1% over 11 measured months, from 8.7K to 10.8K in August 2026.

  4. Estimated monthly branded searches for HostelsClub worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

  5. Estimated monthly branded searches for Mad Monkey worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How the Brand Demand Index is measured

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