Brandwave

How popular isAgoda in search?

In August 2026, there were an estimated 6.1M branded searches for Agoda worldwide which is up 22.4% over the last 11 months. Agoda holds 91.4% estimated Share of Search among hostel booking platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Agoda91.4%
  2. Hostelworld6.7%
  3. Generator1.4%
  4. Mad Monkey0.4%
  5. HI Hostels0.16%
  6. HostelsClub0.01%
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Which hostel booking platforms compete with Agoda?

Agoda against hostel booking platforms worldwide, by month

Share of Search by month for Agoda, Hostelworld. The figures are in the table below the chart.

View monthly share of search table
MonthAgodaHostelworldGeneratorMad MonkeyHI HostelsHostelsClub
Oct 202590.9%6.7%1.6%0.6%0.16%0.02%
Nov 202591%6.7%1.6%0.49%0.16%0.02%
Dec 202591.2%6.7%1.3%0.6%0.15%0.02%
Jan 202691.5%6.7%1.1%0.49%0.15%0.01%
Feb 202691.2%6.7%1.3%0.6%0.13%0.02%
Mar 202689.5%8.1%1.6%0.59%0.19%0.02%
Apr 202689.6%8.1%1.6%0.59%0.16%0.02%
May 202691.4%6.7%1.4%0.4%0.16%0.01%
Jun 202689.7%8.1%1.6%0.4%0.21%0.01%
Jul 202689.6%8.1%1.6%0.49%0.19%0.01%
Aug 202691.4%6.7%1.4%0.4%0.16%0.01%
Sep 2026——————

  1. 1.Agoda

    91.4%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Hostelworld

    6.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Generator

    1.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Mad Monkey

    0.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.HI Hostels

    0.16%

    Held 5th. 10.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HostelsClub

    0.01%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Agoda and its closest rivals

Every comparison with Agoda

How has branded search demand for Agoda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Agoda worldwide rose from 5M to 6.1M.
  • Across the 11 months ending August 2026, Agoda’s estimated Share of Search among hostel booking platforms worldwide peaked at 91.5% in January 2026 and was lowest at 89.5% in March 2026.

How did search popularity change for hostel booking platforms worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among hostel booking platforms worldwide, from 89.6% to 91.4%.

  2. In August 2026, Hostelworld lost estimated Share of Search among hostel booking platforms worldwide, from 8.1% to 6.7%.

  3. Estimated monthly branded searches for HI Hostels worldwide rose 24.1% over 11 measured months, from 8.7K to 10.8K in August 2026.

  4. Estimated monthly branded searches for HostelsClub worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

  5. Estimated monthly branded searches for Mad Monkey worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Agoda compete?

Agoda is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online travel agencies4th of 68.5%Show ranking
Travel booking platforms3rd of 522.7%Show ranking
Hostel booking platforms1st of 691.4%Shown above

How is Agoda measured?

Brandwave collects information about searches that people make online using Agoda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • agoda

How the Brand Demand Index is measured

Who owns Agoda?

Agoda is owned by Booking Holdings. Brandwave also tracks Booking.com, owned by the same company, worldwide.

Do you work for Agoda? To request corrections or removal please contact us via our support page and we will be happy to assist.

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