Agoda vs Expedia:Which is more popular by branded search?
In August 2026, Expedia had more branded searches than Agoda among online travel agencies worldwide. Expedia was estimated to have 9.1M branded searches compared to Agoda’s 6.1M, and held a 14.7% Share of Search versus Agoda’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Agoda or Expedia?
Compare the online travel agencies travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Expedia, Agoda. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Expedia | Agoda | Trip.com | Booking.com | Kayak |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 12.7% | 8.5% | 1.4% | 0.13% | 0.01% |
| Nov 2025 | 77.5% | 12.7% | 8.5% | 1.1% | 0.13% | 0.01% |
| Dec 2025 | 73.8% | 14.8% | 9.9% | 1.3% | 0.15% | 0.01% |
| Jan 2026 | 77.5% | 12.7% | 8.5% | 1.1% | 0.1% | <0.01% |
| Feb 2026 | 75.4% | 15.1% | 8.3% | 1.1% | 0.1% | 0.01% |
| Mar 2026 | 74.9% | 15.1% | 8.2% | 1.6% | 0.12% | 0.02% |
| Apr 2026 | 75.1% | 15.1% | 8.3% | 1.4% | 0.12% | 0.02% |
| May 2026 | 73.8% | 14.8% | 9.9% | 1.3% | 0.12% | 0.02% |
| Jun 2026 | 75.2% | 15.1% | 8.3% | 1.4% | 0.12% | 0.01% |
| Jul 2026 | 74.9% | 15.1% | 8.2% | 1.6% | 0.12% | 0.01% |
| Aug 2026 | 73.3% | 14.7% | 9.9% | 2% | 0.12% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Agoda and Expedia comparison changed over the last 12 months?
3 findings
- Expedia was ahead of Agoda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Agoda’s estimated Share of Search among online travel agencies worldwide moved from 8.5% to 9.9%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 11 months ending August 2026, Expedia’s estimated Share of Search among online travel agencies worldwide moved from 12.7% to 14.7%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
How did search popularity change for online travel agencies worldwide in August 2026?
2 changes
In August 2026, Agoda gained estimated Share of Search among online travel agencies worldwide, from 8.2% to 9.9%.
Estimated monthly branded searches for Expedia worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Agoda’s and Expedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.