Brandwave

Travel booking platforms:Which brands are most popular in search?

In August 2026, Expedia was the most searched among travel booking platforms worldwide, with an estimated 9.1M branded searches and 55.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Expedia55.2%
  2. Agoda37%
  3. Trip.com7.4%
  4. Booking.com0.45%
  5. Kayak0.05%

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Share of SearchLeaderboard

Compare the sites people book trips on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among travel booking platforms worldwide, by month

Share of Search by month for Expedia, Agoda, Trip.com. The figures are in the table below the chart.

View monthly share of search table
MonthExpediaAgodaTrip.comBooking.comKayak
Oct 202555.9%37.4%6.1%0.55%0.06%
Nov 202556.5%37.8%5.1%0.56%0.05%
Dec 202556.5%37.8%5.1%0.56%0.05%
Jan 202656.5%37.9%5.1%0.46%0.04%
Feb 202661.4%33.6%4.5%0.41%0.05%
Mar 202660%32.8%6.6%0.49%0.08%
Apr 202660.7%33.2%5.5%0.49%0.07%
May 202656.5%37.9%5.1%0.46%0.06%
Jun 202660.8%33.2%5.5%0.49%0.05%
Jul 202660%32.8%6.6%0.49%0.05%
Aug 202655.2%37%7.4%0.45%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Expedia

    55.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Agoda

    37%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  3. 3.Trip.com

    7.4%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.

  4. 4.Booking.com

    0.45%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kayak

    0.05%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among travel booking platforms worldwide?

In August 2026, Expedia was the most searched among travel booking platforms worldwide, with an estimated 9.1M branded searches and 55.2% estimated Share of Search within this set. Agoda is in 2nd place, 18.2 percentage points behind at 37% Share of Search.

Global travel booking platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Expedia55.9% → 55.2%61.4%Feb 202655.2%Aug 20261st
Agoda37.4% → 37%37.9%Jan 202632.8%Mar 20262nd
Trip.com6.1% → 7.4%7.4%Aug 20264.5%Feb 20263rd
Booking.com0.55% → 0.45%0.56%Nov 20250.41%Feb 20264th
Kayak0.06% → 0.05%0.08%Mar 20260.04%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Expedia’s estimated Share of Search among travel booking platforms worldwide decreased from 55.9% to 55.2%.
  • Across the 11 months ending August 2026, Trip.com’s estimated Share of Search among travel booking platforms worldwide increased from 6.1% to 7.4%.
  • Across the 11 months ending August 2026, Expedia’s estimated Share of Search among travel booking platforms worldwide peaked at 61.4% in February 2026 and was lowest at 55.2% in August 2026.
  • Across the 11 months ending August 2026, Agoda’s estimated Share of Search among travel booking platforms worldwide peaked at 37.9% in January 2026 and was lowest at 32.8% in March 2026.
  • Across the 11 months ending August 2026, Trip.com’s estimated Share of Search among travel booking platforms worldwide peaked at 7.4% in August 2026 and was lowest at 4.5% in February 2026.
  • Across the 11 months ending August 2026, Agoda, Booking.com and Kayak held steady: their estimated Share of Search among travel booking platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for travel booking platforms worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among travel booking platforms worldwide, from 32.8% to 37%.

  2. In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 6.6% to 7.4%.

  3. In August 2026, Expedia lost estimated Share of Search among travel booking platforms worldwide, from 60% to 55.2%.

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