Brandwave

How popular isKayak in search?

In August 2026, there were an estimated 8.1K branded searches for Kayak worldwide which held steady over the last 11 months. Kayak holds 0.05% estimated Share of Search among travel booking platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Expedia55.2%
  2. Agoda37%
  3. Trip.com7.4%
  4. Booking.com0.45%
  5. Kayak0.05%
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Which travel booking platforms compete with Kayak?

Kayak against travel booking platforms worldwide, by month

Share of Search by month for Expedia, Agoda, Trip.com, Kayak. The figures are in the table below the chart.

View monthly share of search table
MonthExpediaAgodaTrip.comBooking.comKayak
Oct 202555.9%37.4%6.1%0.55%0.06%
Nov 202556.5%37.8%5.1%0.56%0.05%
Dec 202556.5%37.8%5.1%0.56%0.05%
Jan 202656.5%37.9%5.1%0.46%0.04%
Feb 202661.4%33.6%4.5%0.41%0.05%
Mar 202660%32.8%6.6%0.49%0.08%
Apr 202660.7%33.2%5.5%0.49%0.07%
May 202656.5%37.9%5.1%0.46%0.06%
Jun 202660.8%33.2%5.5%0.49%0.05%
Jul 202660%32.8%6.6%0.49%0.05%
Aug 202655.2%37%7.4%0.45%0.05%
Sep 2026—————

  1. 1.Expedia

    55.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Agoda

    37%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  3. 3.Trip.com

    7.4%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.

  4. 4.Booking.com

    0.45%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kayak

    0.05%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kayak and its closest rivals

How has branded search demand for Kayak changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kayak worldwide held steady at 8.1K.
  • Across the 11 months ending August 2026, Kayak’s estimated Share of Search among travel booking platforms worldwide held steady, from 0.06% to 0.05%.

How did search popularity change for travel booking platforms worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among travel booking platforms worldwide, from 32.8% to 37%.

  2. In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 6.6% to 7.4%.

  3. In August 2026, Expedia lost estimated Share of Search among travel booking platforms worldwide, from 60% to 55.2%.

Where does Kayak compete?

Kayak is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Flight comparison sites5th of 5<0.01%Show ranking
Online travel agencies6th of 60.01%Show ranking
Travel booking platforms5th of 50.05%Shown above

How is Kayak measured?

Brandwave collects information about searches that people make online using Kayak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kayak travel

Do you work for Kayak? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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