Booking.com vs Skyscanner:Which is more popular by branded search?
In August 2026, Skyscanner had more branded searches than Booking.com among online travel agencies worldwide. Skyscanner was estimated to have 45.5M branded searches compared to Booking.com’s 74K, and held a 73.3% Share of Search versus Booking.com’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Booking.com or Skyscanner?
Compare the online travel agencies travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skyscanner, Booking.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Expedia | Agoda | Trip.com | Booking.com | Kayak |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 12.7% | 8.5% | 1.4% | 0.13% | 0.01% |
| Nov 2025 | 77.5% | 12.7% | 8.5% | 1.1% | 0.13% | 0.01% |
| Dec 2025 | 73.8% | 14.8% | 9.9% | 1.3% | 0.15% | 0.01% |
| Jan 2026 | 77.5% | 12.7% | 8.5% | 1.1% | 0.1% | <0.01% |
| Feb 2026 | 75.4% | 15.1% | 8.3% | 1.1% | 0.1% | 0.01% |
| Mar 2026 | 74.9% | 15.1% | 8.2% | 1.6% | 0.12% | 0.02% |
| Apr 2026 | 75.1% | 15.1% | 8.3% | 1.4% | 0.12% | 0.02% |
| May 2026 | 73.8% | 14.8% | 9.9% | 1.3% | 0.12% | 0.02% |
| Jun 2026 | 75.2% | 15.1% | 8.3% | 1.4% | 0.12% | 0.01% |
| Jul 2026 | 74.9% | 15.1% | 8.2% | 1.6% | 0.12% | 0.01% |
| Aug 2026 | 73.3% | 14.7% | 9.9% | 2% | 0.12% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Booking.com and Skyscanner comparison changed over the last 12 months?
3 findings
- Skyscanner was ahead of Booking.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel agencies worldwide moved from 0.13% to 0.12%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel agencies worldwide moved from 77.3% to 73.3%, and its estimated monthly branded searches held steady at 45.5M.
How did search popularity change for online travel agencies worldwide in August 2026?
1 change
In August 2026, Skyscanner lost estimated Share of Search among online travel agencies worldwide, from 74.9% to 73.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Booking.com’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booking.com
1 branded search term
- bookingcom
Skyscanner
1 branded search term
- skyscanner
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.