Brandwave

How popular isSkyscanner in search?

In August 2026, there were an estimated 45.5M branded searches for Skyscanner worldwide which held steady over the last 11 months. Skyscanner holds 73.3% estimated Share of Search among online travel agencies worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Skyscanner73.3%
  2. Expedia14.7%
  3. Agoda9.9%
  4. Trip.com2%
  5. Booking.com0.12%
  6. Kayak0.01%
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Which online travel agencies compete with Skyscanner?

Skyscanner against online travel agencies worldwide, by month

Share of Search by month for Skyscanner, Expedia, Agoda. The figures are in the table below the chart.

View monthly share of search table
MonthSkyscannerExpediaAgodaTrip.comBooking.comKayak
Oct 202577.3%12.7%8.5%1.4%0.13%0.01%
Nov 202577.5%12.7%8.5%1.1%0.13%0.01%
Dec 202573.8%14.8%9.9%1.3%0.15%0.01%
Jan 202677.5%12.7%8.5%1.1%0.1%<0.01%
Feb 202675.4%15.1%8.3%1.1%0.1%0.01%
Mar 202674.9%15.1%8.2%1.6%0.12%0.02%
Apr 202675.1%15.1%8.3%1.4%0.12%0.02%
May 202673.8%14.8%9.9%1.3%0.12%0.02%
Jun 202675.2%15.1%8.3%1.4%0.12%0.01%
Jul 202674.9%15.1%8.2%1.6%0.12%0.01%
Aug 202673.3%14.7%9.9%2%0.12%0.01%
Sep 2026——————

  1. 1.Skyscanner

    73.3%

    Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Expedia

    14.7%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Agoda

    9.9%

    Held 3rd. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  4. 4.Trip.com

    2%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.3 points.

  5. 5.Booking.com

    0.12%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kayak

    0.01%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Skyscanner and its closest rivals

How has branded search demand for Skyscanner changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Skyscanner worldwide held steady at 45.5M.
  • Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel agencies worldwide decreased from 77.3% to 73.3%.
  • Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel agencies worldwide peaked at 77.5% in January 2026 and was lowest at 73.3% in August 2026.

How did search popularity change for online travel agencies worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among online travel agencies worldwide, from 8.2% to 9.9%.

  2. In August 2026, Skyscanner lost estimated Share of Search among online travel agencies worldwide, from 74.9% to 73.3%.

  3. Trip.com’s estimated Share of Search among online travel agencies worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.

  4. Estimated monthly branded searches for Expedia worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

Where does Skyscanner compete?

Skyscanner is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Flight comparison sites2nd of 549.1%Show ranking
Online travel agencies1st of 673.3%Shown above

How is Skyscanner measured?

Brandwave collects information about searches that people make online using Skyscanner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • skyscanner

How the Brand Demand Index is measured

Who owns Skyscanner?

Skyscanner is owned by Trip.com Group. Brandwave also tracks Trip.com, owned by the same company, worldwide.

Do you work for Skyscanner? To request corrections or removal please contact us via our support page and we will be happy to assist.

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