Wedding venues:Which are searched most?
In September 2026, Airbnb was the most searched among wedding venues worldwide, with an estimated 37.2M branded searches and 92.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Airbnb92.4%Vrbo6.8%
- Country Club0.75%
Budget<0.01%
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Share of SearchLeaderboard
Compare the wedding venues people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airbnb, Vrbo. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Vrbo | Country Club | Budget |
|---|---|---|---|---|
| Oct 2025 | 92.4% | 6.8% | 0.75% | <0.01% |
| Nov 2025 | 92.6% | 6.8% | 0.61% | <0.01% |
| Dec 2025 | 92.4% | 6.8% | 0.75% | <0.01% |
| Jan 2026 | 91.2% | 8.2% | 0.6% | <0.01% |
| Feb 2026 | 89.4% | 9.8% | 0.72% | <0.01% |
| Mar 2026 | 91.2% | 8.2% | 0.6% | <0.01% |
| Apr 2026 | 92.4% | 6.8% | 0.75% | <0.01% |
| May 2026 | 92.4% | 6.8% | 0.75% | <0.01% |
| Jun 2026 | 91.2% | 8.2% | 0.6% | <0.01% |
| Jul 2026 | 92.7% | 6.8% | 0.5% | <0.01% |
| Aug 2026 | 92.6% | 6.8% | 0.61% | <0.01% |
| Sep 2026 | 92.4% | 6.8% | 0.75% | <0.01% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.4% | 37.2M | -18.2% | -0.1 points | |
| 2, held 2nd | 6.8% | 2.7M | -18.2% | 0 points | |
| 3, held 3rd | 0.75% | 301K | 0% | +0.1 points | |
| 4, held 4th | <0.01% | 880 | 0% | 0 points |
1.
Airbnb92.4%
Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -0.1 points.
2.
6.8%
Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.
0.75%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Budget<0.01%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among wedding venues worldwide?
4 brands
In September 2026, Airbnb was the most searched among wedding venues worldwide, with an estimated 37.2M branded searches and 92.4% estimated Share of Search within this set. Vrbo is in 2nd place, 85.6 percentage points behind at 6.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Airbnb | 92.4% | 92.7%Jul 2026 | 89.4%Feb 2026 | 1st |
| Vrbo | 6.8% | 9.8%Feb 2026 | 6.8%May 2026 | 2nd |
| Country Club | 0.75% | 0.75%Dec 2025 | 0.5%Jul 2026 | 3rd |
| Budget | <0.01% | <0.01%May 2026 | <0.01%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Airbnb’s estimated Share of Search among wedding venues worldwide peaked at 92.7% in July 2026 and was lowest at 89.4% in February 2026.
- Across the 12 months ending September 2026, Vrbo’s estimated Share of Search among wedding venues worldwide peaked at 9.8% in February 2026 and was lowest at 6.8% in May 2026.
- Across the 12 months ending September 2026, Airbnb, Vrbo, Country Club and Budget held steady: their estimated Share of Search among wedding venues worldwide each moved less than 0.5 percentage points.
How did search popularity change for wedding venues worldwide in September 2026?
1 change
Vrbo’s estimated Share of Search among wedding venues worldwide has lost ground for 3 months in a row, from 8.2% to 6.8% in September 2026.
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