Brandwave

How popular isMAC in search?

In September 2026, there were an estimated 74K branded searches for MAC worldwide which held steady over the last 12 months. MAC holds 0.08% estimated Share of Search among snowshoe brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Reddit58.2%
  2. Airbnb38.9%
  3. Vrbo2.9%
  4. MAC0.08%
  5. Summit<0.01%
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Which snowshoe brands compete with MAC?

MAC against snowshoe brands worldwide, by month

Share of Search by month for Reddit, Airbnb, Vrbo, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthRedditAirbnbVrboMACSummit
Oct 202553.2%43.5%3.2%0.09%<0.01%
Nov 202553.2%43.5%3.2%0.13%<0.01%
Dec 202553.2%43.5%3.2%0.13%<0.01%
Jan 202652.8%43.2%3.9%0.07%<0.01%
Feb 202657.3%38.4%4.2%0.08%<0.01%
Mar 202652.8%43.2%3.9%0.07%<0.01%
Apr 202653.2%43.5%3.2%0.07%<0.01%
May 202653.2%43.5%3.2%0.07%<0.01%
Jun 202652.8%43.2%3.9%0.06%<0.01%
Jul 202648.2%48.2%3.5%0.06%<0.01%
Aug 202658.2%38.9%2.9%0.06%<0.01%
Sep 202658.2%38.9%2.9%0.08%<0.01%

  1. 1.Reddit

    58.2%

    Held 1st. 55.6M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Airbnb

    38.9%

    Held 2nd. 37.2M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Vrbo

    2.9%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.MAC

    0.08%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Summit

    <0.01%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MAC and its closest rivals

Every comparison with MAC

How has branded search demand for MAC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MAC worldwide held steady at 74K.
  • Across the 12 months ending September 2026, MAC’s estimated Share of Search among snowshoe brands worldwide held steady, from 0.09% to 0.08%.

How did search popularity change for snowshoe brands worldwide in September 2026?

  1. Estimated monthly branded searches for Summit worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

  2. Estimated monthly branded searches for Reddit worldwide rose 22.2% over 12 measured months, from 45.5M to 55.6M in September 2026.

Where does MAC compete?

MAC is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Snowshoe brands4th of 50.08%Shown above
External Monitor brands7th of 70.73%Show ranking
Makeup and cosmetics brands19th of 270.95%Show ranking
Keyboard Cover brands3rd of 31.8%Show ranking
Seal Puller brands5th of 72%Show ranking
Eyeshadow palette brands8th of 82.2%Show ranking
Eye Shadow brands5th of 52.4%Show ranking
Beach Wagon brands2nd of 32.6%Show ranking
Lipstick brands4th of 52.8%Show ranking
Fixing Spray brands4th of 43.3%Show ranking
Foundation brands4th of 53.4%Show ranking
Concealer Brush brands4th of 54.9%Show ranking
Dust Collector brands4th of 66.3%Show ranking
Gel Eyeliner brands3rd of 36.5%Show ranking
Eyeshadow brands4th of 56.6%Show ranking
Makeup brush brands2nd of 615.8%Show ranking
Bronzing Powder brands2nd of 323.1%Show ranking

How is MAC measured?

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mac makeup

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How the Brand Demand Index is measured

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