Dell vs MAC:Which is searched more?
In September 2026, Dell had more branded searches than MAC among external Monitor brands worldwide. Dell was estimated to have 2.3M branded searches compared to MAC’s 74K, and held a 22.9% Share of Search versus MAC’s 0.73%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dell or MAC?
Compare the external monitor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dell, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Lenovo | Dell | ASUS | LG | Microsoft Surface | HP | MAC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 25.1% | 18.8% | 5% | 3.5% | 3.1% | 0.7% |
| Nov 2025 | 45.8% | 26.4% | 17.1% | 3.8% | 3.2% | 2.7% | 0.95% |
| Dec 2025 | 44.5% | 24.7% | 19.4% | 4.3% | 3% | 3.2% | 1.1% |
| Jan 2026 | 44.5% | 25.1% | 18.8% | 5% | 2.9% | 3.1% | 0.7% |
| Feb 2026 | 41.8% | 23.8% | 21.3% | 5.6% | 3.3% | 3.5% | 0.81% |
| Mar 2026 | 44.5% | 23.9% | 18.5% | 5.8% | 3.5% | 3.1% | 0.7% |
| Apr 2026 | 43.7% | 25% | 18.5% | 4.9% | 3.4% | 3.6% | 0.85% |
| May 2026 | 42.8% | 27.8% | 18.1% | 4.8% | 2.7% | 2.9% | 0.83% |
| Jun 2026 | 44.5% | 24.9% | 19.5% | 4.3% | 3.7% | 2.6% | 0.6% |
| Jul 2026 | 49.2% | 22.7% | 17% | 4.5% | 3.2% | 2.7% | 0.78% |
| Aug 2026 | 48.1% | 22.1% | 18.7% | 4.9% | 2.9% | 2.5% | 0.71% |
| Sep 2026 | 46.5% | 22.9% | 19.4% | 4.2% | 3.7% | 2.6% | 0.73% |
How has the Dell and MAC comparison changed over the last 12 months?
3 findings
- Dell was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s estimated Share of Search among external Monitor brands worldwide moved from 25.1% to 22.9%, and its estimated monthly branded searches moved from 2.6M to 2.3M.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among external Monitor brands worldwide moved from 0.7% to 0.73%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for external Monitor brands worldwide in September 2026?
1 change
In September 2026, Dell gained estimated Share of Search among external Monitor brands worldwide, from 22.1% to 22.9%.
Other head-to-heads among external Monitor brands
How each brand is measured
Brandwave collects information about searches that people make online using Dell’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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