MAC vs Vrbo:Which is searched more?
In September 2026, Vrbo had more branded searches than MAC among snowshoe brands worldwide. Vrbo was estimated to have 2.7M branded searches compared to MAC’s 74K, and held a 2.9% Share of Search versus MAC’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MAC or Vrbo?
Compare the snowshoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vrbo, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Vrbo | MAC | Summit | |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 43.5% | 3.2% | 0.09% | <0.01% |
| Nov 2025 | 53.2% | 43.5% | 3.2% | 0.13% | <0.01% |
| Dec 2025 | 53.2% | 43.5% | 3.2% | 0.13% | <0.01% |
| Jan 2026 | 52.8% | 43.2% | 3.9% | 0.07% | <0.01% |
| Feb 2026 | 57.3% | 38.4% | 4.2% | 0.08% | <0.01% |
| Mar 2026 | 52.8% | 43.2% | 3.9% | 0.07% | <0.01% |
| Apr 2026 | 53.2% | 43.5% | 3.2% | 0.07% | <0.01% |
| May 2026 | 53.2% | 43.5% | 3.2% | 0.07% | <0.01% |
| Jun 2026 | 52.8% | 43.2% | 3.9% | 0.06% | <0.01% |
| Jul 2026 | 48.2% | 48.2% | 3.5% | 0.06% | <0.01% |
| Aug 2026 | 58.2% | 38.9% | 2.9% | 0.06% | <0.01% |
| Sep 2026 | 58.2% | 38.9% | 2.9% | 0.08% | <0.01% |
How has the MAC and Vrbo comparison changed over the last 12 months?
3 findings
- Vrbo was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among snowshoe brands worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Vrbo’s estimated Share of Search among snowshoe brands worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for snowshoe brands worldwide in September 2026?
0 changes
Neither MAC nor Vrbo moved beyond provider rounding among snowshoe brands in September 2026.
Other head-to-heads among snowshoe brands
How each brand is measured
Brandwave collects information about searches that people make online using MAC’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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