Brandwave

How popular isKidde in search?

In September 2026, there were an estimated 33.1K branded searches for Kidde worldwide which held steady over the last 12 months. Kidde holds 0.08% estimated Share of Search among key Lock Box brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Airbnb95.2%
  2. Smart4.7%
  3. Kidde0.08%
  4. 100%0.02%
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Which key Lock Box brands compete with Kidde?

Kidde against key Lock Box brands worldwide, by month

Share of Search by month for Airbnb, Smart, Kidde. The figures are in the table below the chart.

View monthly share of search table
MonthAirbnbSmartKidde100%
Oct 202595.2%4.7%0.08%0.02%
Nov 202595.2%4.7%0.08%0.02%
Dec 202595.2%4.7%0.08%0.02%
Jan 202696%3.9%0.09%0.02%
Feb 202695.2%4.7%0.08%0.02%
Mar 202696%3.9%0.07%0.03%
Apr 202696%3.9%0.07%0.03%
May 202696%3.9%0.07%0.03%
Jun 202696%3.9%0.06%0.03%
Jul 202697.3%2.6%0.05%0.02%
Aug 202696.1%3.9%0.06%0.02%
Sep 202695.2%4.7%0.08%0.02%

  1. 1.Airbnb

    95.2%

    Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  2. 2.Smart

    4.7%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Kidde

    0.08%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  4. 4.100%

    0.02%

    Held 4th. 9.1K estimated branded searches, -19.5% vs prior month. Share 0 points.

Compare search popularity between Kidde and its closest rivals

Every comparison with Kidde

How has branded search demand for Kidde changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kidde worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Kidde’s estimated Share of Search among key Lock Box brands worldwide held steady at 0.08%.

How did search popularity change for key Lock Box brands worldwide in September 2026?

  1. In September 2026, Smart gained estimated Share of Search among key Lock Box brands worldwide, from 3.9% to 4.7%.

  2. In September 2026, Airbnb lost estimated Share of Search among key Lock Box brands worldwide, from 96.1% to 95.2%.

  3. Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.

Where does Kidde compete?

Kidde is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smoke Detector brands7th of 8<0.01%Show ranking
Smoke alarm brands6th of 8<0.01%Show ranking
Key Lock Box brands3rd of 40.08%Shown above
Fire Blanket brands5th of 60.2%Show ranking
Fire Extinguisher brands4th of 60.35%Show ranking
Fire Alarm brands6th of 70.65%Show ranking
Carbon monoxide detector brands3rd of 41.1%Show ranking
Key Safe brands3rd of 35.8%Show ranking

How is Kidde measured?

Brandwave collects information about searches that people make online using Kidde’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kidde

Do you work for Kidde? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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